About the Event
Two one day briefings on Marketing Analytics - bookable separately
Day one: Offline and Online Customer Management
Day two: The Online Master Class
Target participants
All those in marketing, customer insight, market research and web and database analytics.
The purpose
To explain and demonstrate how a vast treasure chest of mathematical and statistical methods can be used to plan and implement marketing activity, improve profit margins, increase response, conversion and revenue and reduce wastage, costs and losses.
An expanded focus
Advanced Analytics is well established for offline marketing and customer management. Now its use extends to the online world of e-commerce and social media marketing. Consequently Advanced Marketing Analytics 2011 has expanded to a two-day (bookable separately or combined) event.
Day 1: brings attendees completely up to date on the latest advanced analytics techniques and the business problems they address.
Day 2: is a master class applying advanced analytics in the online world – a big step beyond merely reporting website performance.
The focus
- What methods are available
- What they can deliver
- What business problems they solve
- When to use them
- When they should not be used
- How they work
- Guidelines to ensure you do not misuse or misinterpret them
The experts go beyond merely explaining the techniques in theory. They translate the theory into practice, explaining how the methods are applied to solve business problems.
Essential
For all those involved in customer management, marketing and e-commerce, including: marketing directors and managers, customer insight managers and analysts, data mining consultants and analysts, direct marketing managers, database managers and analysts, business development managers, marketing strategy managers and developers, brand managers, advertising and online marketing agencies, market researchers and consultants and web analysts and consultants.
