Speaker: Preston Anderson

Company: Marriott International

Position: Director of Global Marketing Solutions and Support

Preston is the Director of Global Marketing Solutions and Support at Marriott International. In this capacity, he has executed many effective brand activation initiatives across sales and marketing disciplines on an international scale. Prior to joining Marriott in 2002, he held brand and regional marketing positions at Ford Motor Company, and during his tenure he contributed to the successful re-launch of the Ford Taurus brand. Over the course of his 18 years in brand and field marketing, Preston has developed a strong interest in marketing automation and the integration point with digital asset management. Preston holds two degrees from Duke University, a bachelor’s in Political Science and a Master’s in Business Administration – and he is a very proud and passionate Blue Devils fan!

Preston Anderson is speaking during the following sessions:


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