Agenda

 
Don't forget to check out our pre-event tutorials taking place on Wednesday May 10.
 

Day 1Day 2

8:00 am

Registration & Breakfast - Exhibition Opens

Breakfast Briefing: DAM justification and implementation pitfalls - Conducting current state and gap analysis to justify funding and leverage a data-driven evaluation of solutions based on the findings

Please join us at 8.00am.

This session is for people that are looking for help and advice on how to get their DAM funding and having a DAM success.  We'll be covering a variety of topics, such as:

  • Understanding your users' and what makes them tick
  • Leveraging a data-driven evaluation of solutions to get the best tool for users' needs
  • Designing for now versus the future 
  • Building a user experience both inside and outside the system
  • Preparing users for the changes

Dave Liu, Principal, OnPrem

9:00 am

DAM Roadmap

Building Digital End to End Solutions for Moving Images, Graphics and Logos

All organizations have to manage their content smartly and include an archive of assets, metadata, and distribution outlets. This is true whether you are a small organization moving only a few assets or a big media company.

Carin Forman has over 25 years’ experience in solving the problems and meeting the challenges. She has worked for: HBO, Discovery Channel, and Sony Pictures Digital Entertainment among others.  

In this case study Carin will show:

  • How to use DAM in innovative ways to capture imagery and metadata during the production flow 
  • How to harness best of breed tools and technology to manage a large image, graphics and logo library

On hiring the photographer and talent, digitization, ingestion, approvals, collaboration and tagging metadata in a streamlined fashion Carin will present tips and tricks on: 

  • How to take your library from an archive to a digital workflow tool
  • How to enable your business to grow and distribute large volumes of content
  • How to use Digital Asset Management and cloud based DAM tools to maximum effect   

Speaker:
Carin Forman, Director, Digital Photo Services, Home Box Office, Inc.

Video & DAM

MAMs, DAMs, PAMs and Media Systems: Too Much of a Good Thing?

Defining the new Unified Media Ecosystem Post Merger

The National Geographic Partners joint venture combined multiple companies, business divisions, and resources, but with 20 plus stand-alone media systems post-merger, the business had too many solutions that still did not meet the overarching needs of the new organization. 

Topics include:

  • Fragmented infrastructure without enterprise solutions.
  • Breaking down the business silos to make the media supply chains more efficient and effective.  
  • Successfully aligning systems and workflows in the midst of technical and cultural change.
  • Measuring success in a newly formed organization while honoring the mission of furthering science, exploration and sustainability of the planet.  

Jacki Guerra, VP of Global Systems, National Geographic Partners shares the processes and steps the organization is taking to create a more unified Media Strategy to meet the National Geographic Partners’ vision.

Speaker:
Jacki Guerra, Vice President of Global Systems, National Geographic Partners

DAMs & Nonprofit

Digital Transformation in the Nonprofit Sector: From Adoption to Long-term Preservation

Digital transformation has had a significant impact on businesses across every sector. Nonprofits achieve mission-focused success and competitive advantage by adopting best practices in digital asset management and preservation. While digital transformation is generally seen as revolutionary, the changes in institutional focus and tool set implementation have been primarily evolutionary - adapting and changing in response to both external and internal forces. This session will explore how nonprofit organizations deal with issues of adoption, change and sustainability as they continue to fulfill their missions.

Using an interactive case study format to bring multiple perspectives to the topic at hand, panelists from both larger and smaller organizations, representing different types of nonprofits, will share their stories. We will examine value and justification, funding models, implementation challenges, and user adoption. In addition, we will look at the formal responsibility and challenge for nonprofit/cultural heritage organizations to ensure long-term preservation and to provide access to content in perpetuity. Through open sharing and collaboration, attendees and presenters will learn from each other, gain practical knowledge, expand professional networks, and set the stage for continued success.


Moderator:
Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art
Panelists:
Lee Boulie, Director, Digital and Library Collections, Country Music Hall of Fame and Museum
Alex Cabal, Creative Services Web Systems Analyst, Make-A-Wish
Kathryn Gronsbell, Digital Asset Manager, Carnegie Hall

Powering Marketing through Metadata

Building Structure(s) to Inspire: Metadata Standards and the Creative Ecosystem

A common question in today’s disrupted business environments is how best to support the exponential growth of creative assets, data and collections. While teams may be aligned on end goals, they are often torn by conflicting recommendations on how to get there –common content and data standards vs more individual, laissez-faire approaches.

While the latter may be perceived as supporting independent creativity, an enterprise approach can best support the core creative mission with a roadmap that minimizes data distractions and unlocks an organization’s potential.

The Opportunity: Streamlined content creation and distribution throughout the creative lifecycle

The Solution: Enterprise standards and interoperable structures that emphasize data connectivity and efficient workflows 

The Achievement: A structured, data driven ecosystem that empowers your team’s creative output and success

Thomas Stilling, 20th Century Fox uses real world case histories in this incisive review of ‘what to do and how to do it’, offering potential approaches and narrative  for teams to consider when making the case for Structure(s) to Inspire.

Speaker:
Thomas Stilling, VP, Global Enterprise Operations, 20th Century Fox

9:40 am

Addressing the Needs of the DAM Community

Managing to keep one’s head throughout the revolution

In revolutions events run fast and their implications are unpredictable. The digital revolution is no different. So, let’s keep calm and focused. We are all about the management of digital assets

Management is about ‘being in control’. Not to stop change but to manage it.

Good management delivers success, poor management invites failure. Selecting and working with vendors is part of the management challenge. In this session, we explore:

  • How vendors are keeping pace with these rapid advances.
  • How well they are addressing the needs of DAM users to deliver a better user experience.
  • Whether ‘solutions’ are resulting in improved adoption – and how is this encouraged by the vendors?
  • The approaches of ‘out of the box’ connectors to other systems, especially PIM and WCM.
  • The depth and capabilities of APIs.
  • Innovations in the dynamic field of image recognition and auto-tagging.   
  • User needs seeking technological solutions and technological solutions looking for user needs – managing this dilemma.
  • How vendors are addressing the many different user requirements of CMOs, creatives, MarTech, IT, Archives and Investor Relations.   
  • What are now considered best vendor practices in services and support.
  • How vendors see user needs evolving.

Join the discussion - bring your best questions - prepare for a lively debate.


Moderator:
David Lipsey, Conference Chair
Panelists:
Jitin Agarwal, Venture Leader, Cognizant assetSERV
Tracy Askam, Senior Director of Global Strategic Accounts, MediaBeacon
Tim Pashuysen, Co-founder and CSO, STYLELABS
Elliot Sedegah, Senior Manager, Strategy and Product Marketing, Adobe Systems
Michael Snow, Sr. Product Marketing Manager, OpenText

Can Your DAM Do This? Why is the Big Video Workflow so Hard to Manage?

DAM systems are known for their ability to ingest virtually any file, add metadata and distribute it. Well implemented and managed, a DAM can handle millions of assets and monetize them in new ways. But there are certain file types, and related workflows, that defy even the most powerful DAM systems. Video media files have been proven to increase the quality of customer engagement and even improve sales. But is it worth the trouble?

In this session our panel will venture into the wild video jungle, where marketing teams run free and media managers get tossed against the wall. Discover what your DAM can handle, what it can’t, and what to do about it.


Moderator:
Jon Christian, Founding Partner, OnPrem Solution Partners
Panelists:
Jacki Guerra, Vice President of Global Systems, National Geographic Partners
Dan Piro, Director, Digital Asset Archive, National Hockey League
Dan Rosenberg, Video Asset Manager, Time Inc.
Ian Wheal, Global Strategy Director, Adstream

Moving up the Marketing Metadata Maturity Curve

The challenge: 

  • To harmonize metadata across marketing and IT systems when the stakeholders are not the same - theory was easy compared to the reality of doing it.
  • To establish who is, and who should be, responsible, and for what. 

This panel discusses lessons drawn from organizations at different levels of maturity when deploying marketing metadata standards and taxonomies. It will cover:

  • How to get started 
  • Who should be involved and what they should do 
  • Best places to begin the kick-starting  


Moderator:
Stephanie Lemieux, President & Principal Consultant, Dovecot Studio
Panelists:
Jeff Kazanow, DAM Program Manager, Intuit Corporate Marketing
Doris Sanocki, Consultant, Precision Marketing Capabilities, General Mills
Michael Weeman, Global Senior Director of Digital Marketing Capabilities, Assets and Content, The Coca-Cola Company

10:40 am

Refreshments & Visit the Exhibition

10:50 am

TechLab: Face Training – Your Library, Your Faces and Training the Machine

Humans are wired to identify and remember human faces, automatically and instantly. Computers are not, but they are getting closer. In this session, John Motz will take a closer look at the future of machine learning and how it’s enabling companies to automate manual workflows and become more efficient and productive. Join us to learn how training the machine is easier than you may think and how machine learning is leading the way to an exponential increase in efficiency.

  • Understand how machine learning is leveraged to recognize faces
  • Train the computer model to recognize unknown faces in no time
  • Create efficient workflows to increase productivity

John Motz
, Chief Technology Officer, GrayMeta

11:20 am

DAM Leadership

Getting from ‘Here’ to ‘There’: The General Mills DAM Migration Journey

Replacing an existing DAM platform is a daunting challenge, carrying with it different considerations than if starting fresh. Once you decide to move, how do you choose amongst the many vendor options? What do you need to plan for in a migration? What resources does it require? What carries forward from the old system and what stays behind? How do you map your old data to the new structure? Are there shortcuts in the process?

Join General Mills for a walkthrough of their DAM replacement project - the ups, the downs, the joys and the frustrations.

Speaker:
Doris Sanocki, Consultant, Precision Marketing Capabilities, General Mills

Rights in DAM

Rights for Photo and Video Archives and APIs: A Case Study by The Associated Press

How to increase revenue from content, whilst also driving down costs, in a way that respects the rights of content creators and rights holders? The Associated Press has archives dating back to the 1800’s, with over 1.7 million video stories, 34 million images and 200 million text stories. Hear how the world’s oldest and largest news organization is figuring out an effective approach to handling the sometimes murky question of rights for archives, as well as helping customers develop innovative new uses for content, without having to hire lots more people.

This case study will address questions such as:

  • What are the challenges in figuring out which rights should apply to a given news story?
  • How to communicate rights in an actionable way?
  • What have been the key factors in successfully rolling out content rights?
  • What are the remaining barriers preventing global adoption of machine-readable rights?

Speaker:
Stuart Myles, Director of Information Management, The Associated Press

DAM Governance

DAM Governance in the Real World

Implementing a new DAM is never simple, helping it thrive afterwards is even more challenging. Hear how SLD embraces change with passion to modernize their DAM, their processes, and DAM user engagement through Governance.

Please join us in this session as we review:

  • Positioning your DAM for success
  • Building passion and reinforcing trust (always start with the USERS)
  • How do you ensure DAM users remain engaged? 
  • Nurturing the foundation for adaptation and growth
  • Ensuring ongoing efficiency and accuracy of metadata, workflow and search

Speaker:
Mark Leslie, Senior Manager, Digital Asset Management, adidas

Powering Marketing through Metadata

Food for Thought: How Enterprise Taxonomy Powers Search and Creativity at America's Test Kitchen

How do you think about food? It's a simple enough question. But ask professional chefs, food editors, and sales and marketing staff and you'll receive a multitude of conflicting responses. 

Should you prioritize food products, brand names, equipment, cuisines, ingredients, or something else? 

America's Test Kitchen, a Boston-based media company, undertook an in-house taxonomy initiative that sought to bring order out of chaos. 

Join us for this case study as we review the methods used and challenges encountered when creating a user-centric taxonomy of food, and how the taxonomy can be applied across the different stages of an asset's lifecycle, improve search functionality and foster creativity.

Speaker:
Ian Matzen, Digital Asset Management System Manager, America's Test Kitchen

11:50 am

The Secret Recipe to KFC’s Successful DAM

Just like the Original Recipe chicken, KFC has a secret recipe for a successful DAM. 

In a decentralized organization like KFC centralizing digital assets has, nevertheless, been key to continued global growth and exciting food innovation. In a short period of time the DAM, a.k.a. The Bucket, became a reality with instant business impact. 

KFC will share how they gathered together what was required, managed implementation, achieved rapid user adoption and how they are already planning to expand DAM.

Speaker:
Liana Cave, Senior Manager, Digital Asset Management, Hilton

"You Know Where It Is, But Do You Know Where You Can Use It?" Where DAM and Rights Intersect

Many organizations have highly evolved DAM systems and processes, but their processes for managing rights to digital assets either aren’t well defined or aren’t integrated with their DAM systems.  Rights management in this sense isn’t about DRM; instead it’s about knowing where your assets are going and under what license terms, as well as what you are allowed to do with assets you bring in from third parties.  In this session, we’ll address issues such as:

  • Business benefits of effective rights management
  • Defining rights metadata and workflows
  • Benefits of rights management solutions
  • Tradeoffs between maintaining separate systems for rights and DAM vs. building rights management capabilities into DAM systems
  • Legal aspects of rights management, such as copyright and fair use


Moderator:
Bill Rosenblatt, President, GiantSteps Media Technology Strategies
Panelists:
Jenni Matz, Director, Archive of American Television
Stuart Myles, Director of Information Management, The Associated Press
Kenneth Wilson, Associate Manager, Communication Libraries and DAM, Kohler Communications

“Can’t We Just All Get Along?": Solving the Big Team Dilemma

With the need for technology to be supporting and driving creative initiatives more than ever before, the alignment of creative, technology, and business stakeholders is critical for all brands big and small. This panel made up of industry thought leaders from across these 3 areas get together to discuss both the challenges as well as the ingredients for success in understanding each other's unique “language" and executing effectively to achieve results and meet their individual as well as collective KPI's.

Attendees will learn about Creative, Business, and Technology teams internal priorities and how each team can improve communication, project management and strategic alignment in order to achieve mutual business goals and happy stakeholders.


Moderator:
Christopher Grakal, Executive Vice President, ICP
Panelists:
Matt Arden, SVP/Executive Creative Director, Screenvision Media
Stephen McKillop, Global Brand Asset Management Lead, Diageo
Scot Safon, Former Chief Marketing Officer, CNN Worldwide & The Weather Channel
Meg Walsh, Senior Director, Content Strategy, Hilton

Towards a Universal News Schema

The daily delivery of The New York Times to both doorsteps and digital devices requires tremendous coordination between many systems. And, as is the case in many established organizations, these systems don't always represent our core content in using exactly the same schemas. For example, our content management system represents articles in a format that differs from our search and syndication systems.

Naturally, representing content with multiple schemas complicates communication between certain systems and introduces complexities into many development efforts. For that reason, The Times is actively working to develop universal, organization-wide, schemas for all of our published news assets. 

In this session we will detail this effort and describe it in relation to previous efforts to define a universal content taxonomy.


Speakers:
Danny Cassidy, Engineering Manager, The New York Times
Vicki Crosson, Software Engineer, The New York Times
Evan Sandhaus, Executive Director, Technology, The New York Times

12:20 pm

What to Do When Perfection Doesn't Exist?

The University of Notre Dame is embarking on an ambitious effort to identify and address asset management requirements across campus. What has been uncovered is more digital asset-generating divisions than anyone expected. How is this mountain of data being addressed? From acquisition, to specific production needs, to divisional storage requirements and migration ultimately to University Archives.  

Join Scott Rinehart and Helen Hockx-Yu to learn more about how Notre Dame is addressing these expansive, ever-growing and valuable university historical assets.

Speakers:
Scott Rinehart, Director, Broadcast Technology, University of Notre Dame
Helen Hockx-Yu, Program Manager, Office of Information Technologies, University of Notre Dame

12:50 pm

Lunch & Visit the Exhibition

Kindly sponsored by: 

1:15 pm

TechLab: Flexible enterprise cloud integration in the hypermedia world

The world of enterprise architecture is rapidly changing. In order to fully leverage opportunities that include cloud providers and 3rd parties as well as to respond to the ever accelerating pulse of the business, this new paradigm and toolset for enterprise integrations opens up a more lean and agile route.

In this session, Tom De Ridder, co-founder and CTO at Stylelabs, will share his forward thinking vision on how to leverage this technology as a key element in your digital transformation.

Tom De Ridder, Co-founder and CTO at Stylelabs

1:45 pm

 

TechLab: The Future of DAM

DAMs are a great tool to centralize operations and bring order to the chaos of digital assets across complex organizations. Unfortunately, too many companies still accept DAM as a static parking lot instead of an intelligent engine to deliver customer experiences. The DAM of the future will do much more, from automating manual tagging to delivering engaging, conversion-driving digital experiences. 

Join us for this session to see the latest innovations in Adobe Experience Manager Assets as we continue our investment in the future of DAM. In this session, we’ll cover how your DAM can:

  • Provide high velocity content creation and sourcing capabilities
  • Dynamically deliver engaging, device-optimized rich media and video experiences
  • Leverage machine learning and pixel recognition to automatically apply metadata tags upon ingestion

Josh Ramirez, Head of Product, AEM Assets, Adobe 

2:20 pm

On the Horizon

Enterprise DAM is hard with 300 independent business units. See how we did it at TBWA.

Resolving the tug of war between corporate and business units isn't easy. When you have many formerly independent units it's even harder. See how TBWA is using DAM to deliver breakthrough value to the world's largest brands and how they got everyone on the same page.

Speakers:
Uri Kogan, Vice President of Product Marketing, Nuxeo
Andy McCown, Director of Software Development, TBWA Worldwide

DAM in the Real World

When Analog Meets Digital: How a Modern Archives Creates Brand Engagement at IBM

An archives is a crucial asset for any company seeking to understand its heritage and communicate its story to the public, but unlocking the potential within can be a daunting task. Treasures often reside within boxes of documents, photos and artifacts, waiting to be discovered and utilized.

Digital asset management can be an effective tool to leverage once-hidden analog assets, but robust partnerships with brand, marketing, social media and communications are also essential. How does one reach the intended audience? How does a company celebrate its past while also looking to the future?

From clocks and coffee grinders to computers and cognitive, Jamie will discuss how a 106 year old technology company utilizes its rich historical assets to tell an engaging brand story.

Speaker:
Jamie Martin, Corporate Archivist, IBM

Beyond Metadata

"You had me at Time-Based Metadata." Leveraging Rich, Time-based Metadata to Unlock New Business Opportunities

"Show me the money!"
"Don't cross the streams."
"You talkin' to me?"

For Sony Pictures' Film Clip Licensing business, iconic moments from films like Jerry Maguire, Ghostbusters, or Taxi Driver represent the low hanging fruit in the catalog. These are moments that nearly everyone recognizes - that resonate with millions of people - and that brands clamor to be associated with. It doesn't take great metadata or a top-notch MAM to find and deliver them. 

But these iconic moments represent only a tiny fraction of the Sony Pictures catalog as a whole. Unlocking the full clip licensing potential of the entire catalog requires a deep understanding of the library that goes beyond a handful of iconic moments and a laundry list of library titles. It requires rich, time-based metadata that describes the specific scenes, moments, even individual frames of video found within each feature, as well as the secondary rights restrictions that might be tied to a given moment from a film when taken out of context.

In this presentation, Jason will share Sony Pictures' strategy for indexing the Sony Pictures catalog using time-based metadata; how that metadata has become a catalyst for taking advantage of new clip licensing opportunities; and how centralizing and sharing that metadata has enabled other business units to enhance consumer experiences, expand marketing capabilities, and increase workflow efficiencies.

Speaker:
Jason Lambert, Executive Director of Content Licensing & Metadata Services, Sony Pictures Entertainment

TechLabs

TechLab: Centralized Control over Scattered Marketing Efforts - online branded templates to the rescue

Select a scalable partner that enables you to fetch, push, sync and/or monitor brand efforts by:
 
- Making it easy to create new collateral without the need for in-depth graphical knowledge
- Enforcing brand guidelines while letting users input custom content
- Enabling a 3D visualization of the end result for direct assessment
 
CHILI publish will present real live best practices of existing DAM integrations, showcasing various degrees of integration and customer ROI.
 
Kevin Goemminne, CEO, CHILI Publish

 

2:50 pm

Accessibility, DAM and Metadata: Opportunities and Challenges in the Pursuit of Equality

The pursuit of equality impacts our ever-changing digital world as it does the way we work and the way we interact with our social institutions. By law and by spirit, advancing equality requires that we work diligently to remove barriers to media, web sites and other technologies encountered by people with disabilities. As metadata continues to be ever more in the spotlight of DAM, understanding how metadata contributes to making media accessible takes on new urgency.

In this session, we’ve planned an engaging panel discussion on the value of accessibility metadata with an industry expert, a practitioner, and a disruptor. We’ll talk with a renowned expert who helps set global standards and understandings about what “accessibility metadata” means. Within this context, a leading practitioner will share stories of recent innovation from the front lines of the publishing industry. We will use these examples to start to outline and define the benefits of implementing accessibility metadata and how to overcome some of the challenges of the journey.


Moderator:
David Lipsey, Conference Chair
Panelists:
Madeleine Rothberg, Senior Subject Matter Expert, WGBH National Center for Accessible Media
Jonathan Thurston, Head of Accessibility Product Management, Pearson

DAM and the Cloud

Integrating DAM with a hybrid on-prem/cloud infrastructure for High Availability (HA) and Disaster Recovery (DR)

Many DAM systems now have built-in compatibility with major cloud providers, but depending on the requirements of your DAM, a full migration may not be the best solution. On-prem infrastructure still provides the desired benefits of performance but adding the cloud component can provide a more resilient and cost effective solution for disaster recovery and high-availability, while establishing a foundation for a potential full-cloud model in the future.

Join Tom Barnouw, Director, Digital Workflow Systems of WWE as he reviews the challenges of efficiently migrating over 6 million assets and 200+TB of data from on-prem to the cloud.

Speaker:
Tom Barnouw, Director, Digital Workflow Systems, WWE

The Semantic Web and the Future of Metadata

The Semantic Web has the potential to transform the way that we use, model, and manage metadata for creative assets. Semantic Web technologies make it possible to model any concept, share public vocabularies and metadata models, interchange information between systems, and conduct logical reasoning about assets.

Despite this, Semantic Web concepts and technologies are not widely known and most enterprises are not sure how or whether to invest in this technology. Rather than focus on the abstract theories and utopian goals of the Semantic Web, these case studies will explore its practical benefits and its limitations. 

Topics to be covered include: 

  • The Current State of the Semantic Web 
  • Fundamental concepts 
  • Pros and Cons
    - Flexible metadata model
    - Public vocabularies
    - Public datasets
    - Inferencing and reasoning
    - Implementation issues
  • Scalability of Semantic Web databases 
  • Data validation and the Semantic Web
  • Characteristics of a successful Semantic Web implementation


Moderator:
Theresa Regli, DAM Industry Analyst & Consultant, Chief Strategy Officer, KlarisIP
Speakers:
Keith Bloomfield-DeWeese, Senior Ontologist, Gannett, Inc.
John Shaw, Vice President of Publishing Technologies, SAGE Publishing
Jeff Wallman, Executive Director, Buddhist Digital Resource Center

3:20 pm

DAM Revolution in CPG - Packaging is at the Center of The Physical and Digital Shelf

Consumer buying behaviours are changing at a rapid pace. Winning at the Digital Shelf is just as important as winning at the Physical Shelf.  CPG is transforming and DAM is at the center of this revolution touching all areas of the business including; eCommerce, Digital, eContent, Master Data, Product Information Management (PiM), Content Management (CMS), Workflow, Marketing Resource Management (MRM), and the list goes on.  

Today more than ever, it is critical that all departments in small and large organizations collaborate to keep up with the digital revolution.  Centralization and Syndication of Product information (Digital Assets and Content) through a strong DAM Strategy will help brands win the Physical & Digital Shelf.

Speaker:
Patrick Collin, Director, Digital Asset Management, SGS

3:50 pm

Refreshments & Visit the Exhibition

 

4:20 pm

Stump the DAM Consultant

For those of you unfamiliar with this format, the concept is simple: Bring your toughest, thorniest, most intractable Digital Asset Management conundrum or challenge and a team of experienced Digital Asset Management consultants will compete to offer you the best advice in 2 minutes or less. But there’s a twist … we’ll use noise-canceling headphones to make sure the gurus can’t hear the answers that the other panelists give. Come and get insightful, likely controversial, and sometimes entertaining answers to your most pressing questions. The person deemed to have stumped the consultants the most will go home with their own noise-canceling headphones!


Moderator:
Jarrod Gingras, Analyst and Managing Director, Real Story Group
Panelists:
Romney Whitehead, Digital Content Specialist and DAM Consultant
Theresa Regli, DAM Industry Analyst & Consultant, Chief Strategy Officer, KlarisIP
Rich Carroll, Technical Consultant, IO Integration, Inc.

5:00 pm


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