Agenda

 
Don't forget to check out our pre-event tutorials taking place on Wednesday May 10.
 

Day 1Day 2

8:00 am

Registration & Breakfast - Exhibition Opens

Breakfast kindly sponsored by: 

 



Breakfast Briefing: The Anatomy of a Successful (Creative Operations) Tech Rollout at Hasbro

Please join us at 8.00am.

This interactive case study presentation will highlight how Hasbro's in-house video studio was able to successfully implement, adopt and embrace the use of a technology that is now at the heart of its creative production process. You'll hear a story filled with the starts, stops and frustrations that are common to most technology rollouts. And how together the users, IT and the vendor collaborated together to leap past those hurdles to achieve success. Where success is measured by end user adoption, end user satisfaction and improvements to workflow and productivity. 

  • How success starts with a whiteboard, beer and chicken wings
  • How The User, IT and The Vendor each plays a critical role 
  • How Change Management is so complex and yet so simple 


Mark Brightman, Director Digital Technology, Hasbro
Mary Catherine Palumbos, Director of Post Product & Operations, Hasbro 
Nish Patel, CEO, ConceptShare 

9:00 am

DAM Keynotes

Welcome from David Lipsey, Conference Chair

Creative Operations

Welcome from Kevin Brucato, VP, Creative Operations, Prudential

TechLab

Hear from leading solution providers in the TechLab

9:10 am

DAM in 2017: Engines of Empathy

Engines convert one form of energy into a different one, usually burning a fuel to create heat, which in turn creates a force. The word "engine" derives from the old French engin, meaning “ingenious”.  What are the forces we need to create with our DAM engines in 2017? 

In our modern creative digital workplaces, DAM systems have evolved into engines that power not only the creation and distribution of digital assets, but now also the consumer experience. But are those experiences empathetic to how consumers are thinking and feeling? Is it possible to plant seeds for optimal consumer experience in the earliest stages, when we’re initially creating and managing the assets that will shape the digital environment?

DAM in 2017 will explore assets as vehicles of sentiment, showing examples of how we’ve failed at this so far. More importantly, we’ll explore what we can achieve in the future, and how we can make the digital world more empathetic with the power of effective DAM. 

Speaker:
Theresa Regli, DAM Industry Analyst & Consultant, Chief Strategy Officer, KlarisIP

How Do You Build a Successful Creative Operation? Meeting the Challenges

Managing an in-house creative agency is now more exciting but exacting than ever. Given the complexity of the work, how do you build a successful creative operation that is sustainable and scalable? In today’s environment where time to market is compressing, the demands are real. Speed, volume and complexity are some of the challenges that many face. 

This industry leading team of experts will set the stage for the day's Creative Operations program whilst offering real actionable advice that you can take back to your organization and immediately put into effect.

Topics to include:

  • The strength in having a diverse team
  • The strength in cross-training teams and individuals
  • The industry-wide demand for more and more content
  • What are/should be your challenges?
  • How do you demonstrate the value of your operation?
  • Optimal mixes of inside and outside resources
  • How to stay motivated in today’s environment and keep others motivated
  • How do you deal with emerging trends such as Podcasts, Video and Virtual Reality where the learning curve is steep? 
  • What is needed for success?
  • What are you doing next? 


Moderator:
Kevin Brucato, VP, Creative Operations, Prudential
Panelists:
Clair Carter-Ginn, Creative Operations + Content Consultant
Joseph Gies, Marketing Director, Creative & Photography Services, Bass Pro Shops
Paul Nicholson, SVP Production & Technology, Showtime Networks Inc.
Ranjith Kumaran, CEO, Hightail

9:40 am

14 Weeks Later: Scaling Your Team to Manage Disruptive Change

Successfully completing strategic goals regularly requires organizations to manage significant change while maintaining high standards of day-to-day business. Leveraging existing teams, managers often must conform to rigid timelines where additional resources may or may not be available. How we meet business goals within these constraints can showcase a team’s culture, leadership and ability to execute change. These challenges are your team’s opportunity to grow, leveraging partnerships and smart planning to drive success.

This case study walks through a recent project with a fixed end date that required a team to quickly set up a framework to analyze, categorize, and move 1M+ records. The critical piece of the puzzle?...Moving forward with a radical redefinition of roles and responsibilities, dividing the team into three separate tracks:

Hold Steady – Continue day to day operations of a growing segment

Transition – Provide the heft and movement to complete the conversion to Future State

Innovate –Rapidly develop data and workflow tools to unlock bottlenecks and increase capacity

Completed successful, on time and within budget, the speaker reviews what worked, what didn’t, and what, in the end, allowed the team to cross the finish line.

Speaker:
Thomas Stilling, VP, Global Enterprise Operations, 20th Century Fox

TechLab: Accelerate Creative Operations: Capturing Assets and Metadata Upstream

Large-scale creative operations must effectively manage incoming content from multiple sources, teams, and partners. To do this right, brands are leveraging technology: Platforms that are flexible enough to provide multiple options for ingest, yet powerful enough to enforce an organization’s delivery requirements, often in the form of metadata enrichment/validation or file name convention rules. In this session, Sandie Roberts, VP of Content & Technology Operations at Rodale, will discuss how she uses technology to streamline ingestion and optimize content for downstream delivery and usage.

Sandie Roberts, VP of Content & Technology Operations, Rodale
David Iscove
, Creative Operations Specialist, globaledit

10:10 am

How the Boy Scouts of America Earned Their Digital Asset Management Badge

A few short years ago, Boy Scouts of America (BSA) sat at a crossroads familiar to many of today’s marketers.  Faced with mountains of content, a growing list of excited stakeholders, and an ever-decreasing budget, the BSA were struggling to figure out how to bring order to the chaos that comes with 107 years of accumulated assets.  That is where Gabe Ables, digital asset manager for the BSA, came into the picture.

Join Gabe to learn how he guided the BSA through the implementation of their DAM by maintaining a balance among the three tenets of people, processes and technology. Gabe has spent years leading end user support teams and implementing IT projects, and will share the strategies he leveraged to successfully implement DAM and form a content team at the BSA. In this session, Gabe will cover:

  • The importance of adopting Agile project management to celebrate the needs of the end user
  • Methods for evaluating and implementing customer requests of enhancements, customizations and integrations
  • Communication strategies for managing the expectations of stakeholders and the importance of saying “no” 

Speaker:
Gabriel Ables, Digital Experience Sr. PM, Boy Scouts of America

Collaborating Minds and Not Files

In today’s advertising industry, agency executives and department heads often find themselves collaborating more than ever. With the increasing need to build multi-platforms in their marketing technology stacks, Droga5's Head of IT Jenn Candelario and Director of Print Services Rob Lugo have managed to implement various marketing technologies at the agency simultaneously—all while maintaining the shop's original culture, as the agency has grown from just a handful of employees to 675 employees.

Come join us to hear Jenn and Rob talk about the importance of cross-departmental collaboration and how it has influenced creative operations at Droga5.

Speakers:
Jennifer Candelario, Head of IT, Droga5
Rob Lugo, Director of Print Services, Droga5

TechLab: How DAM Helps Brands & Retailers to Improve Omni channel Engagement

DAM is now a critical component of the digital experience technology architecture supporting valuable customer-facing content. It enables the creation, management, and retention of content via workflow, repository, and archiving capabilities. ES as an Enterprise DAM solution manages all customer-facing content, including print, television, digital ads, mobile, and web to deliver content to WCM.

Graham Blanks, Director Business Operations North America, DALIM SOFTWARE GmbH
Frédéric
Sanuy, Pre-Sales Solutions and DAM Manager, DALIM SOFTWARE GmbH

10:40 am

Refreshments & Visit the Exhibition

10:50 am

TechLab: Is Your Brand Funding Terrorism?

Earlier this year Mercedes, Hyundai, Budweiser (and others) realized their ads were being shown alongside pro-ISIS videos on YouTube. These ads, in addition to their disastrous placement, were indirectly funding terrorism, as the channels’ owners get paid a portion of all ad revenue.

We’re seeing more stories like this, most stemming from poor programmatic placement, localization errors or unfortunate usage rights violations. 

The question is, as brands create more content to reach new channels, platforms and geographies, how can they monitor and control this content once it’s out in the world?

Ian Wheal explains how brands can create an ‘Advertising Chain of Custody’ that preserves quality, creates transparency and prevents compromising brand moments, beyond the DAM.

Ian Wheal, Global Strategy Director at Adstream

11:20 am

DAM Leadership

When You Care Enough: Managing Creativity & Complexity at Hallmark

Ever wonder what DAM looks like at a company after 5, 10, or 20 years? As a content company with more than 100 years of history—and an early adopter of technology to help manage content—Hallmark has grown through a decades-long journey, maturing through generations of DAM systems.

Hallmark manages a wide variety of content categories, including creative writing, illustration, photography, hand lettering, surface design, and multimedia. To navigate effectively millions of these assets, each must be tagged to capture nuanced differences in emotion, expression, and artistry. To add to the challenge our assets are based on human insight and designed to never lose their relevance. They are used, added to, and reinvented in fresh ways countless times by our global user community of talented artists/creators, giving each asset the chance to enjoy an impressive lifespan.

Hallmark’s mission is enabled by our ability to provide the right content through an energized creative staff. The speaker will share what Hallmark has learned over the years of managing this complexity and what enduring lessons still guide the management of millions of timeless Hallmark assets.

Speaker:
Debra Risner, Creative Digital Asset Director, Hallmark Cards, Inc.

Your DAM Journey

How to Select the Right Digital & Media Asset Management System

It's about time we stopped asking the unanswerable question: “What is the BEST digital asset management system?" Despite all the vendor marketing hype and so-called "objective" white paper publications, there is no one "best" system: there's one that's right for YOU, your business needs, your technical requirements, your integration points, and your budget. And even then, no system or vendor is perfect. You need to know the risks going in, and plan to mitigate them accordingly.

If you're new to DAM, you need to make sure you consider many aspects of the market carefully. If you're not so new to DAM, the system and vendor that was right for you four years ago may not be the right one now - perhaps you have moved on, but your vendor hasn't kept up with the curve. 

This session will feature an independent, objective, and rapid-fire intensive on the Digital & Media Asset Management marketplace, with a high-level view of what DAM vendors have to offer you in 2017.

Speaker:
Jarrod Gingras, Analyst and Managing Director, Real Story Group

Creative Operations

Creative Production Operations on a Global Scale: An Agency Perspective

Being the Agency of Record for an organization the size of Ford Motor Company takes more than a bit of global coordination. Collaboration starts strong with strategic planning and creative development, but what happens when the idea is ready to go into production?

In this session we’ll talk about the tactical realities of Creative Operations - execution, validation, and distribution – and how to determine which disciplines benefit most from a global support network.

Speaker:
Kristen Schweitzer, SVP, Global Production Operations Director, GTB

TechLab

TechLab: OpenText Solutions for Web2Print & Collateral Creation

Learn about OpenText Media Management integration for a comprehensive marketing collateral creation platform and Web 2 Print using Mediawide Asset Builder. This solution provides custom InDesign templates to adapt marketing content for print or digital. We’ll show how you can localize and personalize content, for fast turnaround, and maintain brand standards. Your team can create print-ready flyers, brochures, coupons, etc. as well as localized web assets and even digital signage. 

Michael Snow, Sr. Product Marketing Manager, OpenText
Glenn Bailey
, VP Technology, Mediawide

11:50 am

Production Asset Management: Nine Insights from Coca-Cola’s Global Head of Film & Music Production

Nick Felder, Global Head of Film and Music Production for Coca-Cola, shares his unique, and somewhat iconoclastic approach, to Asset Management for one of the world’s largest brands.   

As a ‘Maker’ of work he will describe what’s needed for others to re-make, or re-purpose, what he creates, on a global scale - across all media and with ‘rights management’ to boot. He will also share some of his insights on ‘platform sell-in’ and the culture change needed to embrace it. Join us for a unique non-nerd POV on the practice of Asset Management covering:

  • Achieving clarity of purpose:  for Coca-Cola the value proposition is ‘reuse’.  
  • Use ‘Media Agnostic Definitions’:  drop the semantics of media-based definitions of assets; use fact-based, objective criteria.
  • Lean on the tagosphere: in a global company ‘Taxonomy’ only works ‘up to a point’. How to handle naming conventions, tags, synonymic labels, key words, open text, and the other components of common ‘rules’.
  • The yin yang of ‘Materials’ and ‘Rights’: sorting out the ‘Composite’ from the ‘Component’ and covering rights extensions and payment for rights.
  • Chunk according to culture: do not create a one-stop-shop; do not divide according to discipline - scope according to culture and ecosystem.
  • Get internal processes right: understand the life-cycles of your assets and the proper role of ‘archives’. Establish bright line rules on the basis of objective facts.  Remove the reliance for judgment calls.
  • Explain it visually: English may be the second language; establish practices that require less training;
  • Channel your inner Sanjay Gupta: Sell to both ends of your organization simultaneously, the C-Suite and the worker bees.
  • Production concerns looking forward: programatic (VR, AR and new formats); new means of distribution/delivery (mid-stream) will dictate new requirements for production (upstream) and storage (downstream).

Speaker:
Nick Felder, Global Group Director, Film and Music Production, The Coca-Cola Company

Benchmarking Your DAM Effectiveness

Join us for a fast-paced, hands-on session where you can assess the effectiveness of your existing DAM environment in a series of structured Q&A exercises. 

We'll guide you through a methodology designed to review the current DAM capabilities of your organization, focusing not only on the technology you have in place but also the people and process, as well as broader connections to other marketing technologies.

No matter where you are on your DAM journey, you'll leave with a visual representation of where you stand as a DAM practice and where you need to go in the future.

Speaker:
Jarrod Gingras, Analyst and Managing Director, Real Story Group

Developing a Technical Roadmap for Creative Operations

Creative leaders all want increased production, improved efficiency, and improved asset reuse (higher ROI). In this presentation, we’ll explore how to translate the Creative organization's operational goals into projects that will improve and evolve the systems and technologies that support the department.

Along the way, we’ll attempt to answer questions such as:

  • How do you author a business case to get approved funding and resources for capital projects?
  • How do you prioritize among multiple projects and tasks and make progress in an environment of limited budgets and resources?
  • How do you keep the project team focused on long range goals while keeping it nimble enough to respond to urgent bug fixes, user enhancement requests, and emerging opportunities?
  • How do you report out on the team's progress, and keep those with skin in the game – from senior leaders to tactical SMEs – engaged? 
  • How do you measure success, and are you ever really "finished?"

Speaker:
Jason Gould, Senior Project Manager, Creative Operations, L.L.Bean

TechLab: Creating order out of chaos

What good is Digital Asset Management if your users cannot find the right content? FotoWare shows you the tools available in their suite to organize assets and make them discoverable for users. Can a wildly chaotic collection of assets be neatly organized in the 30 minutes the speaker has available?
 
Christopher Frenning, CEO, FotoWare

12:20 pm

How to Get Your CMO to Give a $#@! About Creative Operations

If your CMO was designing her Marketing Dream Team chances are that Creative Operations would be the last man chosen, wouldn’t make the cut, or worse, would simply be forgotten. Why does this happen when those of us in the know are fully aware that Creative Operations is a key contributor to Marketing’s and the CMO’s success?

In this not-to-be-missed talk, ConceptShare CEO and long time Creative Operations advocate and thought leader, Nish Patel, will share what he’s seen and learned from dozens of Creative Operations teams. What are they doing that is getting their CMO to give a $#@!, making her think of and invest in Creative Operations as a key player on her Marketing Dream Team? 

Speaker:
Nish Patel, CEO, ConceptShare Inc.

TechLab: Working with visual assets - duplicate detection, image tagging and visual search

The volume and variety of visual assets being produced and used continues to grow. Searching and finding these assets gets more difficult and can be very cumbersome. Furthermore, duplicate assets put the DAM benefits in question. 

In this TechTalk, we’ll show solutions to solve these growing problems. Join us to learn how to prevent adding duplicate assets to your DAM and discover an alternative way to tag your images. 


Prof. Dr. Kai Uwe Barthel, Chief Vision Officer, pixolution

12:35 pm

Darwinism in Creative Operations

Creative Operations have changed tremendously over the past 20 years. Those who do not evolve, by inheriting superior traits, will inevitably become extinct. Those who do will prosper from the process of natural selection. 

Join Steve Kalalian, CEO of globaledit and Industrial Color Brands, to learn about the single most important evolutionary trait of successful creative groups: acceleration.

Speaker:
Steve Kalalian, CEO, globaledit & Industrial Color Brands

12:50 pm

Lunch & Visit the Exhibition

Kindly sponsored by: 

1:15 pm

TechLab: Machine Learning in DAM

From its origins over half a century ago machine learning has been applied to a variety of complex business situations. Rapidly increasing volume and variety of DAM content necessitate more intelligent solutions that can provide insights and aid decision making. Machine learning can help organizations address complex problems ranging from metadata enrichment in existing systems to asset migration from legacy systems.

In this session we will discuss some of the key challenges and opportunities in using machine learning with typical data sets managed by DAM systems.

Rachit Awasthi, Associate Director, Platform Management, assetSERV

1:45 pm

 

TechLab: The Future of DAM

You've heard the buzz in the hall, you've seen our big X in the expo hall... Now learn how to end silos, accelerate performance, leverage cloud innovation, and avoid getting stuck with customizations you can't update or legacy technology that slows you down.

See how Nuxeo is changing the game in DAM.

Uri Kogan, Vice President, Product Marketing, Nuxeo
Neil Grant
, Solution Architect, Nuxeo

2:20 pm

Metadata Matters

Metadata Matters

Metadata development is a strategic imperative in the endeavor to effectively manage and exploit a company’s knowledge. The successful implementation of any content-related strategy – for data, digital assets or text – requires implementation of a holistic metadata schema that is supported by technology, people and process.

Metadata, simply stated, is the spirit of an intellectual or creative asset. Every piece of content has the potential to be exploited for a variety of purposes. Metadata is the foundation of a profitable digital strategy to deliver an optimized and fully engaging consumer experience and is the most real application of asset and data management that enables creation, discovery, and ultimately distribution and consumption. Metadata is the foundation for your digital strategy.

This session will provide an in-depth exploration of how different organizations strategically manage Metadata in their marketing operations and featuring panelists at various stages of their Metadata management with first-hand stories to share, lessons to be learned, and advice for the audience.


Moderator:
John Horodyski, Partner, Optimity Advisors
Panelists:
Tim Grey, Digital Asset Management Systems Manager, Ralph Lauren
Yonah Levenson, Manager of Taxonomy, HBO
John Motz, CTO, GrayMeta
Thomas Novembre, VP, Brand Creative Systems, J.Crew Group, Inc.

Your DAM Journey

Bringing the Digital Ecosystem Together, Safely, with a DAM System: A Case Study

Katherine Sydenham will discuss elements of the Council on Foreign Relations’ DAM journey that are unique to its 3-part organizational structure (think tank, membership organization, and publisher) and its role in the foreign policy sphere.  

She’ll cover encouraging a new digital sharing culture between branches of an organization with different work processes and goals; providing layers of access to staff users with differing levels of permission to handle confidential content; and benefits and challenges to having the Library and Research Services division as the main mover on institution-wide digital asset management.

Speaker:
Katherine Sydenham, Associate Director, Digital Asset Management, Library and Research Services, Council on Foreign Relations

Creative Operations

Balancing Business Acumen, Creativity and Technology

Creative Operations requires the right balance of business acumen, creativity and technology. Easy to say much harder to do.  When done right, you build a strong infrastructure that allows your Creative Operation to flourish. Morale is high, productivity rises - work is highly collaborative and rewarding. This produces on-time and on-budget delivery. 

When done wrong, your operation is headed for disaster. Projects derail quickly, anxiety sets in, costs rise and chaos looms.  

How to get it right, not wrong, is all about the details of management.

In this session, the panel members will explore how successful organizations achieved harmony and the techniques they used to balance the three components.

Topics to include:

  • Balancing the budget (freelance, tech expenses, headcount)
    - Chargebacks, timesheets  
  • Change Management Strategies – stories of success and disaster
  • Insights and analysis
    - Data and metrics
    - Dashboards, reports
  • Demand Management - forecasting job role demand and the allocation of resources
  • Process creation and refinement  - where to begin and end
  • Instilling a practiced methodology e.g. a true project management function


Moderator:
Kevin Brucato, VP, Creative Operations, Prudential
Panelists:
William Bealmear, Supervisor - Creative Media Group, Exelon
Alice Carpenter, Director, Creative Operations, America's Test Kitchen
Anthony Imgrund, Project Manager, FCB Global
David Lesue, Creative Director, Workfront
Bill Weiss, Director of Creative Operations, DraftKings

TechLab

TechLab: Driving Positive Brand Experiences Across the Customer Journey: From Digital to Physical Channels

Today's customers will be only too happy to favor brands that consistently deliver excellent customer experiences throughout their customer journey. Brands that are able to execute these rich omnichannel experiences will enjoy a competitive advantage. To do so, however, brands must embrace technologies aimed at helping them streamline complicated creation, approvals, and deployment processes across multiple teams via search, publishing and repurposing solutions. 

MediaBeacon commissioned an Independent Research Firm to evaluate the current status of omnichannel content capabilities, DAM and Workflow adoption of over 150 Brands across the world...these are the results. 

Tracy Askam, Global Director of Strategic Accounts, MediaBeacon
Chris Janczar
, Solutions Architect, MediaBeacon

2:50 pm

The Great DAM Bake Off

The Great DAM Bake Off is a forum to provide attendees with succinct, comparative presentations on the latest digital asset management solutions. Attendees will help crown the "2017 Tastiest DAM" in a fast-paced, entertaining set of competitive demos. DAM vendors will present a series of short, focused demos (of the same features, so you can compare apples-to-apples), showing how their systems address specific business use cases. An expert panel of judges will offer commentary, both attendees and the judges can ask tough questions, but YOU vote for the winner. Which system soufflé will rise to the top?


Moderator:
Jarrod Gingras, Analyst and Managing Director, Real Story Group
Judges:
Rich Carroll, Technical Consultant, IO Integration, Inc.
Theresa Regli, DAM Industry Analyst & Consultant, Chief Strategy Officer, KlarisIP
Romney Whitehead, Digital Content Specialist and DAM Consultant
Contestants:
Christopher Frenning, CEO, FotoWare a.s
Neil Grant, Solution Architect, Nuxeo
Frederic Sanuy, Pre-Sales Solutions Manager, DALIM SOFTWARE GmbH

TechLab: DAMSec and Asset Tracking: A Better Game Plan

Marketers spend a boatload of money on photos, videos, and graphics, but too often; this content is misused, pirated or mothballed, leaving content producers empty-handed. Stop leaving money on the table and find out how to secure and track your digital assets with Jake Athey, Director of Marketing at Widen, and Mike Sturm, Communications & Relationship Manager at Digimarc.

In this TechLab Session, Jake and Mike will outline a three-point strategy for DAMsec and tracking:

  • DAMSec 101: Make your assets safe, searchable, well-managed, and backed up
  • On Guard: See who uses your assets and how with DAM analytics.
  • Legal Leverage: Communicate ownership rights, track distribution, and prevent infringement    

Jake and Mike will show what this strategy looks like in real life using a case study from an office furniture manufacturer. If you’re tired of wasting assets – or never want to see how fun copyright lawsuits are – this session is for you.

Mike Sturm: Digimarc, Communications & Relationship Manager

Jake Athey: Widen, Director of Marketing

3:20 pm

3:40 pm

Refreshments & Visit the Exhibition

3:50 pm

TechLab: How to Scale High Quality, High Volume, High Velocity, E-commerce and Social Media Photo Production

As the visual content needs from brands and retailers get more sophisticated with the development of e-commerce and social media, this session will address the fundamentals and some cutting-edge practices to create and scale high productivity, high quality and aspirational e-commerce and social media photography. This session is geared towards a Marketing, Digital/E-commerce, Creative Services and Photo Production audience.

Gilles Rousseau, Senior Vice President of Sales & Marketing, Splashlight

4:20 pm

Roundtables: Beyond DAM

Beyond DAM: A Thought-provoking Roundtable

Solving DAM and delivering a successful DAM program can be an interesting enough challenge, but is DAM itself the ultimate goal?  Usually, DAM is a foundational element of something bigger – nothing less than the “digital transformation” of your business and your organization. Monetizing your assets, engaging your consumers and business partners in the digital economy, and even feeding information and analytics into your business strategies. The path to digital maturity.

We invite you to share your own thoughts and debate your paths for DAM in break-out roundtable groups. Looking beyond traditional best practices, business cases and technologies, come and share: 

  • How do you see your organization’s digital future unfolding?
  • What are the future touchpoints for DAM and metadata?
  • What digitally-engaged companies are already doing

Come share in a conversation to expand our perspective beyond DAM to true digital transformation.


Session leader:
Graham Allan, AVP/Partner, Consulting, Cognizant
Keynote:
Thomas Stilling, VP, Global Enterprise Operations, 20th Century Fox
Facilitators:
Liana Cave, Associate Manager of Digital Content, KFC Global, Yum! Brands
Lauren Espiritu-Philson, Creative Operations Consultant & Director of Digital Systems and Strategy, BFA
Mark Leslie, Senior Manager, Digital Asset Management, adidas
Yonah Levenson, Manager of Taxonomy, HBO
Dave Liu, Principal, OnPrem Solution Partners
Ian Matzen, Digital Asset Management System Manager, America's Test Kitchen
Scott Rinehart, Director, Broadcast Technology, University of Notre Dame
Debra Risner, Creative Digital Asset Director, Hallmark Cards, Inc.
Romney Whitehead, Digital Content Specialist and DAM Consultant

Continuing Your DAM Journey...

Integrating DAM Technology with Adjacent Platforms

The evolving digital marketing ecosystem has introduced a new layer of complexity in the space where DAM intersects with marketing automation systems, web content and experience management platforms, social engagement tools, and mobile-specific delivery environments.  

  • What exactly do we integrate and what should we not integrate?
  • When is it too soon to integrate? When is it too late?
  • Who owns the work? Who makes the call?
  • How does our support model evolve?  

This interactive session will dig into these and other timely questions, and will explore in detail real-world issues and experiences that many in our community are currently facing.


Moderator:
Jarrod Gingras, Analyst and Managing Director, Real Story Group
Panelists:
Preston Anderson, Director of Global Marketing Solutions and Support, Marriott International
Patrick Collin, Director, Digital Asset Management, SGS
Nick Felder, Global Group Director, Film and Music Production, The Coca-Cola Company
Anthony Marshall, Digital Marketing Lead – Digital Content Management, Kraft Heinz Company

Roundtables: Creative Operations

The Big Three: People, Process & Technology - A Deep Dive into the Fundamentals of Creative Operations

How good management ensures the power of technology enhances human performance. How to combine the abilities of groups of individuals working together with best in class technology. What can be delivered can be transformational – the challenge is to achieve the potential.

Join with your peers in group discussions to share experiences and identify the best ways to meet those challenges and reap the benefits of close collaboration.  

People (Talent): Creative Operations requires a special breed of individuals? True/false; can we create/train them? Identifying potential stars.

  • What does your Org Design look like; is it fit for purpose; how can you tell? 
  • Key roles and responsibilities
  • Do you have Creative Ops identified as a role, what if you don’t?
  • Project Management as a discipline – lessons from the real world
  • Production - is it integrated (and the consequences if it is not)?
  • Creative Resourcing - effectively forecast job role demand and allocate resources appropriately 
    - a ‘how to’ discussion
  • Generation Challenges - Millennials vs GenX vs Baby Boomers 

Process (Intake): How does work come into your shop and what key details are you gathering on intake of a project?

  • Do you use a Creative Brief?
  • The ‘Tiered Approach’ to project types (Tier I, II or III)
  • Step by step walk through of concept development & execution process -
  • Review and approvals - by whom and when?
  • Agile vs Waterfall

Technology: Workflow Tool vs DAM Tool?

  • What are the pros and cons? 
  • Metadata
  • Integrations
  • Collaboration - How does technology enable? 
  • Optimize and amplify the investment


Session leader:
Jackie Schaffer, Vice President & General Manager, Cella
Facilitators:
Clair Carter-Ginn, Creative Operations + Content Consultant
Jason Gould, Senior Project Manager, Creative Operations, L.L.Bean
Anthony Imgrund, Project Manager, FCB Global
Kristen Schweitzer, SVP, Global Production Operations Director, GTB
Tim Vasilovic, Manager, Digital Asset & Photo Library, Turner Broadcasting System, Inc.
Bill Weiss, Director of Creative Operations, DraftKings

Building Your DAM Roadmap

DAMAPALOOZA: A User's Guide to Building a Successful DAM

“I’m new to this – what shall I ask?”

“How shall I know if I should believe the answers I’m given?”

“And after I’ve asked and been answered – what shall I do?” 

Just Getting Started?  This is the session to attend to answer those crucial questions.

Join Charlie Bory, AVP Creative Services, AT&T Entertainment Group as he lists the questions, gives the answers and provides a checklist for participants to take away and use. 

A route map at the start of the journey; a clear road to follow.

Covering:

  • Do you need a DAM?
  • What is your Mission?
  • Plan, then implement
  • Fund
  • Get the project approved
  • Build
  • Launch

The Vision

  • To offer the best in class access. 
  • Satisfy the needs of marketing. 
  • Meet the challenges - from inception to delivery. 
  • One-stop location for inspiration, images and assets. 
  • Save money and time to market.
  • An outstanding experience satisfying everyone.

Session leader:
Charlie Bory, AVP, Creative Services, AT&T Entertainment Group

5:30 pm

Drinks Reception

Kindly sponsored by:

6:30 pm


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