DAM Presentation

DAM: What's New, What's Next

withTheresa Regli, Principal DAM Analyst & Advisor, The Real Story Group

A presentation from a past Henry Stewart DAM New York event

DAM has decidedly moved beyond its origins as a software tool to manage and distribute completed brand assets or images. Today, DAM is a vital spoke in a large wheel of enterprise technology, vital to realizing larger visions and strategies that can make or break a business. This presentation will look at the trends in DAM - not only where things are today, but where they're headed. Where does DAM and social software intersect? Does open source DAM have potential? How successful are the European vendors in breaking into the North American market - and are the North American vendors faring any better in Europe? With more and more organizations adopting DAM systems, can the 50-or-so employee companies that dominate the DAM market meet your demands? How can DAM practitioners better produce and manage video as a communication medium, when they're not in the business of broadcast? Finally we'll look at the new features and capabilities of DAM systems that you should be thinking about in the year to come.

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