Agenda

Registration & Complimentary Breakfast Briefing

Chairman's Welcome

Chairman:
David Lipsey, Principal, Media & Entertainment, Optimity Advisors

DAM in 2013: What's New, What's Next

DAM has decidedly moved beyond its origins as a software tool to manage and distribute completed brand assets or images. Today, DAM is a vital spoke in a large wheel of enterprise technology, delivering a full multi-channel brand experience. DAM has also become vital to realizing larger visions and strategies that can make or break a business. This session will look at the trends in DAM for 2012 - not only where things are today, but where they're headed. We'll look at how DAM systems today are increasingly capable to delivering "experience" rather than just creating collateral. With more and more organizations adopting DAM systems, we'll look at how can DAM practitioners better produce and manage video as a communication medium when they're not in the business of broadcast. Finally we'll look at the new features and capabilities of DAM systems that you should be thinking about in the year to come.

Speaker:
Theresa Regli, Principal & Managing Director, The Real Story Group

Panel: New Approaches to Building an Effective Brand Strategy – what Digital Asset Management (DAM) has to offer

Many of the world’s leading brand companies have much of their ‘digital house’ in order – their initial DAM initiatives are in place, and core brand assets are well managed. Now comes the next set of issues in putting these brand assets to robust use in the wider landscape of business operations. Our panelists address the evolving issues of integrating DAM with IMM (Integrated Marketing Management), packaging workflows, new media  campaigns, social media and a consumer world expecting personalized engagement and rich media assets, including as a part of customer service operations (“can I email you a picture”?).  . Our panelists will also comment on the need for the ‘digital housecleaning service’ – maintaining metadata, taxonomy, assimilating new formats, multi-tiered archival strategies to off-load little used assets, the impact of acquiring (or selling) brand assets for DAM, etc. With all of this, CMO’s expect measurable results and actionable insights - the discussion will  explore how DAM supports this important conversation.

Panelists include:
Paul Graham Hayward, Director, Broadcast & Digital Communications, CME Group
Stephen Kaufman, Chief Technology Officer, Schawk, Inc.
Nathanial Taylor, Content Manager, Hasbro

Refreshments

Strategies for Evolving DAM in Creative Organizations

Digital Asset Management in creative organizations usually evolves from complex histories involving multiple DAM solutions that provide for different needs.

Join Frank Chagoya and Linda Ziemer from Leo Burnett as they share their decade of experience with enterprise and production DAM solutions and outline the key strategies they see as necessary for the continued evolution of DAM to support the needs of creative organizations and their clients. Nick Van Weerdenburg from North Plains will also join the discussion.

Speakers:
Frank Chagoya, Executive Print Production Manager, Asset Management, Leo Burnett USA
Linda Ziemer, Manager, Digital Asset Management , Arc Worldwide
Nick Van Weerdenburg, Senior Product Marketing Manager, North Plains Systems

Roundtables: Practical Problems and Everyday Challenges - Adapting DAM to Everyday Working Life. What are the building blocks that make for a successful integration of DAM into your organization?

A special invitation:

Building community is core to our conferences. Please join us and your peers in developing a great network created by our highly regarded Round Tables. In Chicago we continue our series of community discussions on The Practical Problems and Everyday Challenges in DAM.  

These breakout sessions – that have continued from Los Angeles to New York City to London and now to be featured in Chicago are moderated by a distinguished panel of thought leaders. In these small group sessions share your insights and acquire front line knowledge of the current ‘state of the art’. Discover the problems you share and how others have solved them. Compare visions of the future - what’s on the horizon and what’s just over it.

Moderator:
David Lipsey, Principal, Media & Entertainment, Optimity Advisors
Facilitators:
Lauren Dohr, Optimity Advisors, Manager
Douglas Hegley, Director of Technology, Minneapolis Institute of Arts
John Horodyski, Principal, DAM Education
Dan McGraw, President and Founder, Seven Dials Media
Theresa Regli, Principal & Managing Director, The Real Story Group

Lunch & Networking

Panel: Launching the Global DAM: McDonald's Corporation

McDonald's Corporation is one of the world's top brands and as a result, has millions of digital assets. Managing the library of food photography, digital menu boards, commercials, and thousands of other categories  represents a significant challenge. How does one start such an audacious project and what was needed to ensure its ultimate success?  In this session we'll learn about McDonald's Global DAM System "Burgey" from both the business and I.T. sides, how it launched, the process for selecting a vendor, and how it's being used today throughout the world.

Moderator:
Dan McGraw, President and Founder, Seven Dials Media
Panelists include:
Christina Aguilera, Project Manager - Global Digital Asset Management, McDonald's Corporation
Tony Lipira, Digital Asset Management IT Project Manager, McDonald's Corporation

Web-based technologies and responding to customer preferences – what Encyclopædia Britannica does

At Britannica we:

• have more than 100 million words of text and millions of images in our repository 
• maintain a complex taxonomic system to tie it all together. 
• are taking advantage of new web-based technologies
• respond to changes in how people prefer to consume content

Kunal Sen, Chief Technology Development Officer, explains what EB are doing, how and why.

The goal: to store all our data in flexible and modular form easily capable of assembly into multiple varied presentations. 

Our thoughts: what we have done, and are doing, should have wide application across many products and industries.

Speaker:
Kunal Sen, Chief Technology Development Officer, Encyclopædia Britannica

DAM Renewal: An Early Adopter plans a future in DAM

Ubisoft, creator of hugely popular video game franchises such as Assassin’s Creed, Just Dance, and Rabbids, was an early adopter of DAM technology for the management of brand assets. In this session, we'll hear about the challenges they've had with DAM over the past 5 years and their process of planning for the next phases of DAM strategy and technology renewal. 

Moderator:
Theresa Regli, Principal & Managing Director, The Real Story Group
Panelist:
Sarah Cervinski, Manager, Digital Asset Management, Ubisoft

Refreshments

Case Study: Page design/copy editing centralization for 300 newspapers: the GateHouse Media experience

We needed expertise to help us best centralize copy editing and page design among our nearly 300 newspapers. We had to make beautiful pages and deliver clean copy, do it fast and reduce cost.  We first retained both a consultancy company and technical specialists, and embarked on a detailed, year-long  process of evaluating CMS providers and building a model of centralized production.

We have launched two central desks called Design Houses, where we are designing pages and as of July, we’re servicing about 60 newspapers. We will have completed the launch for all 280 by the end of the year.
 
How was the model put together and what are the big mistakes we think we avoided making?  Jean Hodges, Senior Director of Content,  Gatehouse Media explains.

Speaker:

End to End Metadata Management and Integration with DAM Processes

Metadata continues to play a vital role in asset reuse, targeting and findability.  As organizations mature in their DAM processes, metadata integration across a range of systems and applications is becoming a key factor in delivering a consistent cross channel customer experience. 

In this track we’ll explore a number of perspectives on metadata integration and harmonization for product and marketing related DAM applications.  These include:

• Supply chain metadata management for product attributes
• Cross channel consistency of branding and messaging
• Metadata management and optimization of the end user experience
   

Speakers:
Seth Earley, President, Earley & Associates
Charlie Gray, Independent Consultant & Digital Strategist

Spotlight on Rights and Production Data

Join our conference chair, David Lipsey, as he interviews Genevieve Standing, Director, Business & Legal Affairs, Production Management Operations, Discovery Communications, Inc about her experiences and successes in integrating rights management and production tracking into Discovery’s content management and distribution systems. They will explore changes in the digital media supply chain and highlight issues around systematic rights and production information management. There will also be discussion about which tools and approaches worked well for capturing and exploiting structured rights and production information and show how such data tracking can add increased value within a fragmented distribution environment.   Joining Genevieve and David will be Douglas Hegley, who will share his perspectives on rights, licensing and production from the world of world class museums - as CDO at The Metropolitan Museum of Art and over the past year as Director of Technology at Minneapolis Institute of Arts.

Presenters:
Douglas Hegley, Director of Technology, Minneapolis Institute of Arts
Genevieve Standing, Director, Business & Legal Affairs/Production Management Operations, Discovery Communications, Inc.

Closing Remarks from Conference Chair, David Lipsey