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Agenda
Day 1 • Day 2
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8:00 am |
Registration & Breakfast - Exhibition Opens Sponsored by:
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9:00 am |
Welcome Address Conference Chair:: |
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9:15 am |
Getting More out of DAM: The Latest Technologies and What is Possible Now Standard DAM functionality - from uploading photos to a shared library to capturing a still image from a video - has become a commodity. Dozens of vendors offer it: so what’s so special about DAM technology anymore? What’s the functionality that will get you beyond the ‘now’ of DAM, and take your asset and media management to the next level? This presentation will highlight the latest in DAM and MAM technology, from an objective 3rd-party product evaluator. We’ll look at DAM and mobile technology (both the management and distribution of assets on tablets and phones), the convergence of rich media production and management systems, and how DAM technology functions have evolved to assist in the full end-to-end process of customer engagement (but also, where they still fall short). What’s new and hot isn’t always what it’s cracked up to be; we’ll look at the promise and reality of the latest technology.
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10:00 am |
DAM and its future for Broadcast, Media and Entertainment: An “eye to the enterprise” executive roundtable Our maturity in putting DAM to work everyday continues to grow. All of us accommodate new devices, new opportunities and an incessant growth in the number of assets we’re called upon to manage. Expectations for ease of use, profit from asset use and more and more work flows are common challenges for DAM Managers from all businesses and DAM is vital to setting the context for this content. And if there were a Moore’s Law to predict how digital assets would grow by number, this panel would prove that it was understated! Hear how these industry leaders oversee – literally – the management of thousands of hours of content every month; how they are thinking about such issues as transcoding in the cloud, distribution anywhere, universal assets, thin apps versus thick apps, metadata, metadata, metadata, Search-as-a-Service, social networking… and more. The panelists welcome your questions in this interactive session, and are curious to hear about your digital conundrums!
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11:00 am |
Refreshments
11.00 – 11.40 |
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11:40 am |
Case Study: Mr Potato Head meets Digital End-to-End: How the Lessons from Hollywood are Influencing Brand and Manufacturing Companies Well established as a global leader in the toy industry and known for its brands -- it is logical to assume that Hasbro would pay careful attention to the traditional uses of DAM for Brand Asset Management. And they do - be it a Transformer, Mr. Potato Head, or My Little Pony, it came from a disciplined work flow paying close attention to best practices in DAM. But Hasbro is not the world's leading toy maker without looking to extend innovation elsewhere in this digital world. Hasbro took note of the evolution in digital-end-to-end which started in Los Angeles with the studio community, and began to ask how this understanding of "cradle to archive" thinking about digital management practices could help them "Pass Go" and collect more efficiency and revenue from their assets. In this session, you'll learn how the insights from the Studio community are helping shape Hasbro's digital direction and redefine their DAM Program. Speaker:: |
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12:15 pm |
Maximize the Richness of Your Media Assets: How to Unlock the Hidden Gems within Your Rich Media Rich media has quickly become a core part of today’s marketing communications. Trends show that customers are most drawn to websites with video and audio. They now expect a rich visual experience across all your marketing channels. And if they don't get what they need, your competitors are just clicks away. Join us at this session and learn how Herbalife evolved its DAM strategy to more effectively leverage the power of video, audio and other rich media assets to deliver a more dynamic and engaging online customer experience.
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12:45 pm |
Leading Your DAM Operation It’s the age-old question – is DAM lead by the IT Group the Production Operations Team, the Brand Band? Big companies often find there is no obvious organizational home for DAM, and small companies might not even have those choices. But successful sustainment, development even, of DAM has much more to do with the values by which it is run than where it reports. Success is a balance – can your DAM be run as a business operational service but with IT operational principles? Does your DAM “Center of Excellence” have product management capabilities? How about information architecture? Governance? Risk Management? Measurement and "success criteria"? In this session we will examine those capabilities most likely to sustain and grow DAM in your business – a “checklist” for the DAM team – sharing some war stories along the way. Take notes, and then come prepared for tomorrow's session where we break into small groups and coalesce around your experiences and insights. Speaker:: |
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1:00 pm |
Lunch Sponsored by:
1.10 – 1.50
1.50 – 2.30 |
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2:30 pm |
Digital Assets in the Social Media World
In this session Cynthia J. Francis, Co-founder and CEO of Reality Digital, reviews how social media is changing the content game and its relationship with DAM before launching into a Q&A case study session. The discussion will cover how to deal with content access, engage audiences via social media and manage the bi-directional exchange of content.
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Selecting the Best DAM for YOU: Who’s in the Market, and How to Find Your Perfect Match
Too often, technology is selected for a company based on a magical chart, a complex rating spreadsheet, or whom your boss plays golf with. Is this really the best way to go about making a six-figure-plus investment that’s core to your business? No. Speaker:: |
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3:00 pm |
Protecting the Brand with DAM – Experiences from the Front Line Many of the world’s leading brand companies have much of their ‘digital house’ in order – their initial DAM initiatives are in place, and core brand assets are well managed. Now comes the next set of issues in putting these brand assets to robust use in the wider landscape of business operations. Our panelists address the evolving issues of integrating DAM with IMM (Integrated Marketing Management), packaging workflows, augmented reality campaigns, social media and a consumer world expecting personalized engagement and rich media assets. Our panelists will also comment on the need for the ‘digital housecleaning service’ – maintaining metadata, taxonomy, assimilating new formats, multi-tiered archival strategies to off-load little used assets, the impact of acquiring (or selling) brand assets for DAM, etc. With all of this, CMO’s expect measurable results and actionable insights and this discussion will further explore how DAM supports this.
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Organizational Alignment: Common Challenges, Pitfalls and Misconceptions to Avoid and Overcome when Planning and Executing DAM Projects We’re far enough into the “art and practice of doing DAM” to reflect on a maturing sense of best (and not so best) practices. Post mortem analysis of under-performing DAM projects consistently reveals disconnects among the target user teams and DAM project teams. Oriented towards DAM program leaders and executives, this session focuses on one of the most crucial elements of building a DAM practice: achieving operational alignment and the organizational coordination and support necessary to ensure successful transition to new business processes – essential for realizing genuine business gains. DAM projects often flounder due to the misconception that firms will realize strategic and process efficiency gains simply by rolling out a DAM system and training users on system functionality, only to discover teams don’t understand exactly how they should apply it in their everyday work
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3:30 pm |
Refreshments |
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4:10 pm |
Intersection of DAM with other Technologies – with Integrated Marketing Management, with SAP, Oracle and other ERP Systems, as well as other Collaboration Tools DAM is maturing into an enterprise application. With virtually all content of any importance being “born digital” – whether a brand icon or a comic book – it’s only natural that DAM would increasingly intersect with other enterprise systems. In this session, you’ll gain both a general overview of how we see this across the DAM landscape, as well as hear specific examples of DAM’s role in IMM and interacting with industrial strength ERP systems.
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Lessons learned from our Procurement and Implementation Process
Moderator: Theresa Regli, Principal DAM Analyst & Advisor, The Real Story Group Case Study: How to Overcome Chaos in the Creative Department Advertising agencies battle this problem daily: Chaos in the creative department. It’s widespread and timeless. But what if there were a way to bring order to the creative department without stifling the creative process? What if you could implement workflow strategies and processes that happen behind the scenes and allow creative users to be as creative as they wish? What if there was a way to allow the account staff to view the work in progress, but not touch it, and still protect against costly last-minute royalty fees? Would you do it? For most agencies the answer is yes. This is otherwise known as the Holy Grail of Agency Operations? Believe it or not, this solution has arrived.
With recent advances in Digital Asset Management and the use of web standards such as java script, HTML 5 and Google Web Toolkit, we can now finally remove the Macintosh Finder as the sole interface to the server environment and replace it with a Digital Asset Management System. This provides more information to end users, and allows them to work the way that they are accustomed to working, while implementing process and automating work-flow. Learn how Jason Dittmer, Director, Technology, fearlessly took GA Communication Group and wrangled their cats, otherwise known as their creative department, and taught them how to leverage their Digital Asset Management System to solve these problems and more. It’s more than just possible. It happened.
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4:50 pm |
Creative Operations: DAM & Digital Asset Collaboration To Enable Asset Production The million-channel, multi-variant digital asset universe is a reality for all businesses. It has a growing and never satisfied hunger for content in new forms and new ways that is forever increasingly complex to manage. Hear how creative operations veterans are ensuring the accuracy and impact of their content by pairing their legacy DAM systems with innovative asset collaboration technology. Gain insight into how they are optimizing asset production by improving communication and feedback. Learn about how they deal with distributed production networks, support always-on, high cycle, high velocity content testing and manage an increasingly complex inventory of assets from video to web to immersive interactive experiences; all of which are consumed across a growing number of devices. Discover emerging best practice workflows and processes to optimize creative operations and deliver on the promise of: The Right Asset at The Right Time produced At The Lowest Cost.
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5:30 pm |
Drinks Reception Sponsored by:
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