About this event

 
The Art & Practice of Managing Digital Media Assets

Setting the context for content - digital asset management is more important than ever

Digital Assets have come a long way over the past decade – they’re pervasive!  Digital assets need to be well-managed if they are to have the desired utility and impact. To ensure we get the most out of them, we must control the context in which they are managed.

Just think how much ’digital matter’ we now encounter every day of our lives. It’s everywhere!

As we convene for the 8th Henry Stewart Conference on the Art and Practice of Managing Digital Media (as always ‘From the user’s perspective’) on November 14th and 15th, 2011, we’ll welcome many full time professionals with job titles such as ‘Director of Digital Asset Management’, ‘ Vice President, Digital Media Management’ or similar .  We’ll hear from speakers and meet our peers whose responsibilities frequently now include overseeing the transition of digital asset management from its departmental roots into an ‘enterprise application’ and ‘service layer’.  Through our keynote presentations, case studies and panels, you’ll get a state-of-the-art understanding of both the ‘why’ and the ‘how’ of digital asset management – all from the point of view of DAM managers and users.   

Increasingly, DAM is called upon to service global or product-critical workflows and operations.   Often times this may be the worldwide brand operations for an internationally known company. Sometimes, for a broadcaster or publisher it is the content itself.   These digital assets may range from the profile of a non-profit’s CEO to videos of the foundation’s work on charitable and humanitarian projects in a remote part of the world.  Just as easily the assets could be the component pieces of a bicycle, the design elements of a piece of clothing, digital dailies, a story board, or any other of a myriad of ’work in progress’ assets, being shared by ’asset consumers’ and ‘knowledge workers’ in dozens of job roles. The building blocks may be similar but it is how they are deployed that creates the most appropriate context. To have maximum utility digital assets must be managed in an environment that best encourages the desired response. 

Executives overseeing these projects, experienced in the DAM problems and solutions encountered in the multi-strata of everyday work, come together in LA to share their insights and knowledge – all from the perspective of the everyday use of DAM – that is where DAM is put to work.  Our speakers – and your peers in the many networking opportunities – offer practical, tested insights on how to gain the most from the opportunities DAM can now offer your organization. 

We’ll learn about the rapidly maturing intersection of DAM with other technologies – with Integrated Marketing Management, with SAP, Oracle and other ERP systems, as well as with other collaboration tools.  We’ll see how DAM is driving inventive applications for the iPad and Android tablets and being used in social media campaigns.  And, as always, we will work on the building blocks that make for success in DAM – taxonomy, selecting the right DAM system for you, trends in compensation, analytics and reporting, and confronting the organizational barriers to adoption.  

Setting the context for content – that‘s what much of DAM is about these days – the right assets, well managed, easy to find, correctly used, their usage tracked, and more and more, their usage ’valued’. 

Join us in Los Angeles as we gather to explore how to best manage the many digital assets in the world about us.