Agenda


Don't forget to check out our pre-event tutorials taking place on Wednesday May 2

Day 1Day 2

8:00 am

Registration & Breakfast - Exhibition Opens

Breakfast kindly sponsored by: 


 

Breakfast Briefing: The Chick-fil-A Studio: Using DAM to Make Your Brand Part of Every Community

Please join us at 8.00am.

Chick-fil-A continues to be a brand committed to being meaningful in the lives of their customers and the communities in which they serve. The company has brought that same commitment to its Digital Asset Management strategy, partnering with over 2,200 restaurants. Julie Adams, Sr. Consultant for Digital Platforms, will take us through the Chick-fil-A journey to launch The Studio – a marketing platform that empowers franchisees to represent the brand and stay committed to community-first service at every location. The Studio empowers franchisees to match the unique flavor of each community, with flexible templates and access to a constantly evolving library of Chick-fil-A's most valuable brand assets (yes, including the famous cows). Join this exclusive Breakfast Briefing to learn how they did it.

Julie Adams, Senior Consultant, Digital Platforms, Chick-fil-A
Kevin Goeminne, CEO, CHILI publish 

9:00 am

DAM Keynotes

Welcome from David Lipsey, Conference Chair

Creative Operations

Welcome from Kevin Brucato, VP, Creative Operations, Prudential

DAM Clinic

New for 2018

Peer-to-peer discussions focusing on your biggest DAM conundrums. Starting 2.20pm

TechLab

Hear from leading solution providers in the TechLab

9:10 am

DAM in 2018: The Great Migration

“Migration" is a word that conjures up visions of change, movement, and difficulty. Whether it’s the seasonal movement of animals from one region to another, the often fraught relocation of people fleeing a troubled homeland, or the overwhelming task of moving our data and assets from an outdated system to another - every type of migration presents a unique challenge. There are multivariate factors that make for a successful or failed migration, and inevitably there are details that spring up along the route that require adaptation, fortitude, and perseverance. 

In 2018, DAM is no longer just about “creating a single source of truth” or “the single home for master assets”. Much like none of us live in the same home for our entire lives, assets must often find new homes, too. Today, our assets are migratory. They are constantly on the move, relocating, and looking to make a bigger impact.

How can we ensure our assets are ready for their travels, in 2018 and into the future? How can we ensure they accurately take flight, make it through the stages, and arrive where they can flourish and thrive? DAM in 2018 will explore the migration of our assets, looking beyond DAM systems and towards a more purposeful horizon.


Speaker:
Theresa Regli, DAM Industry Strategist, Author, and Storyteller

Staying Relevant in a Fast Paced Tech Driven World: Achieving In-House Success

Join Charissa Messer, leader of Bank of America’s award winning in-house agency (ECS), for a lively discussion about how she keeps the agency relevant while delivering growth and change. 

During this Keynote session, Charissa will share her pragmatic approach with stories depicting ECS’ journey.

Along the way, she will discuss: 
 

  • ECS’ roots and core strengths
  • Tech solutions to drive integrated workflow tools, reduce risk and deliver speed to market
  • People and sharing

Speaker:
Charissa Messer, SVP, In-House Agency (ECS) Executive, Bank of America

9:40 am

When DAMs Collide: Creating a Global Collaboration Platform without Creating a Supernova

Acquisitions and expansion are driving the creation of a global publishing platform at Hearst, where DAMs are being consolidated and workflows expanded beyond geographical boundaries. With a focus on capturing more assets and facilitating reuse, Hearst is rolling out a new photo portal to its DAM as well as standardizing its workflow platform across multiple countries to create a nimble workforce.

Speaker:
Ellen Payne, Vice President, Editorial Operations, Hearst Magazines

The Power of Video: From TV to TV+

Video and technology has evolved tremendously over the past decade paving a new way to consume the news. The days of sitting in front of the tube at 5 o'clock waiting for the news is over - we are now getting alerts in the moment, on a variety of platforms and devices. 

This session will show how Bloomberg took the power of video and evolved from a live streaming product on the Bloomberg Terminal to other platforms such as Apple TV and TicToc on social media.

Join Dana Ucciferri as she explains how they took cross-industry technology and a convergence of content to provide viewers with an intelligent output on their platform of choice.

Speaker:
Dana Ucciferri, Head of Video Operations, Bloomberg

TechLab: How to Sync Capture Software to Embed and Deliver Custom Metadata into your DAM

In this TechLab, David Iscove, Solution Architect for globaledit, will show you strategies to collect custom metadata prior to the point of capture in order to embed and deliver valuable product data to downstream users of a DAM.

David Iscove, Solution Architect, globaledit

10:10 am

Fantastic Metadata and Where to find it: Tapping into the Power of Content Intelligence

A digital asset management system is only as good as its metadata, and enterprise asset managers rely on quality metadata to organize and expose their assets. As DAMs become increasingly critical to an organizations ability to meet business and marketing goals, the ability to source and manage asset metadata can be a competitive advantage.

Discover how to blend today’s best practices for sourcing and managing metadata with tomorrow’s world of automation and machine-assisted technologies.

In this session, James will explore:
 

  • Adapting your organization’s metadata strategy in a new world of assistive & intelligent technologies
  • Making metadata interfaces more accessible to humans across creative, marketing, and business teams
  • Sharing best practices and emerging trends for metadata tagging, validation, and localization

Speaker:
James Lockman, Manager, Digital Media Services, Adobe

Constructing Purpose-Built Creative Teams

The growing number and complexity of marketing channels has increased demand for agile, multi-functional creative (and project management) teams.

Brands require a more immediate and steady revenue stream to underpin critical business decisions. Yet, most still aspire to be a bigger part of your daily life; they understand the power of brand as the foundation to their architecture of future growth and success.

In response, our charge has been to build agile creative teams capable of supporting performance marketing in harmony with highly-conceptual, brand building campaign work. One team, featuring varied skillsets, built for purpose. The result has been a team better positioned to conform to the immediate and longer-term challenges of the business, but always engaged and with efficiency.


Speakers:
Sarah Juselius, Director of Creative Operations, DraftKings
Bill Weiss, Director of Creative Operations, HelloFresh

TechLab: Manage and Deliver Engaging Assets Across Channels for your Brand

Many enterprises are using DAM as the content hub for their marketing and customer experience operations. This is the repository of truth for your organization.

In 2018 how do you reach a new level of experience with DAM? Your DAM system has to enable marketers, creatives, agencies, and merchants to collaborate on the creation and approval of content that drives brand experiences across all channels. At the end of the journey you need to measure the performance of your campaigns through custom advanced KPIs.

Frédéric Sanuy, Director of Marketing & Partner Programs Enterprise Solutions, DALIM SOFTWARE GmbH

10:40 am

Refreshments & Visit the Exhibition

10:50 am

TechLab: Elevate Your Brand More Quickly and Easily

Creating an effective DAM to help you manage your brand can take a lot of time and energy to execute and govern. So, tips and tools designed to streamline the process are needed to help you save time, increase consistency, ensure asset usage compliance, and deliver a strong brand. 

Join us and see the key ways our solution makes it easier for you to set up an effective, easy-to-use DAM that works within your existing systems using artificial intelligence, automation, and customization tools. 

James Grace, Senior Systems Engineer, Extensis

11:20 am

Metadata & Taxonomy

Metadata Matters - because when it comes to content, it’s everything you have...

Metadata is a strategic imperative in the endeavour to effectively manage a company’s knowledge.

The successful implementation of any DAM or content related strategy requires the implementation of a holistic metadata schema that is supported by technology, people and process. It increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

This session explores how different industries and organizations manage metadata and design their metadata models to fit their business needs. The panel will discuss lessons learned, top tips, successes and new developments in the field. 

Topics posed will include:
 

  • Metadata Model – does size matter? 
  • Metadata Maturity in the DAM
  • Governance? Yes, No, or…  
  • Is there a number of metadata fields we can realistically ask people to enter manually?
  • Metadata, DAM and Artificial Intelligence (AI)
  • Metadata and synonym control with technology – tips and best practices 
  • Metadata and migration examples and advice 


Following the panel, attendees will continue the discussion in peer to peer groups, before joining an interactive session with the panelists.


Moderator:
John Horodyski, Partner, Optimity Advisors
Panelists:
Monica Fulvio, Director, Taxonomy & Metadata, National Geographic Partners
Molly Madson, Marketing Manager, Creative Services Operations, Best Buy
Michael Snow, Sr. Product Marketing Manager, OpenText
Jennifer Terbosic, Media Asset Manager, Philadelphia Eagles

DAM Ninja

Technical Experts Address your Really Tough Tech Questions

Too often, technology hides behind a chimera of marketing hype and sales talk. This panel will break through the hype and challenge the DAM vendor technical experts to answer some of your toughest questions. 

What are the hardcore technical issues you're currently facing? Come and ask them now in all the gruelling detail.


Moderator:
Theresa Regli, DAM Industry Strategist, Author, and Storyteller
Panelists:
Carly Chuich, Solutions Consultant, AEM Specialist, Adobe
Tom De Ridder, CTO, STYLELABS
Todd Eckler, Chief Revenue Officer, NorthPlains
Lisa McIntyre, Product Owner, Nuxeo
Wendy Skoulding, Senior Vice President, Operations, censhare

Creative Operations

What's in your Creative Ops Toolbox? A Scenario-Based Approach

In today’s creative environment, every successful marketing and creative leader has their own key "tools" which help them sort through the complexity that modern day creative execution demands. 

Many think of these as their “Swiss army knife for success”. Automated Workflow, Data Analysis, Agile Methodology, and Business Acumen are a few examples of the "tools" that these leaders depend on to be successful. 

Join this interactive panel discussion, as we use a scenario-based format to go behind the curtain and explore which tools these industry professionals have identified as must haves for their Creative Ops Toolbox.


Moderator:
Kevin Brucato, VP, Creative Operations, Prudential
Panelists:
David Iscove, Solution Architecture & Implementation Manager, globaledit
Peter Johnston, CEO, Kalo
Lauren Luscombe, Creative Resource Director, Netspend
Carrie Roberts, Studio Resource Manager, Global Design Operations, Johnson & Johnson Consumer Inc

DAM Clinic

New for 2018

Peer-to-peer discussions focusing on your biggest DAM conundrums. Starting 2.20pm

TechLab

TechLab: Three Billboards and a Photo Shoot – Digital Rights Management for Your DAM – A Hands-On Experience

Photo shoots are complex projects which often involve multiple rights holders such as photographers, models, brands and location owners. When running a campaign, it’s critical to understand the rights associated with a particular photo in order to know whether you can use it or not. And what if that campaign was global and omnichannel – from billboard in the US to videos on Instagram across the world? 

In this tech lab presentation, Gregg Guest, VP of Product Management at FADEL, will walk us through from concept to content to distribution, illustrating how multiple rights holders can dictate where and how you use your photos (or videos) while sharing tips on how to capture and clear the content rights. You will have the opportunity to go hands-on and explore all of these real-world scenarios from directly within Rights Cloud by FADEL. We will also ask some of our customers to share their rights management use cases. Topics will include:

  • Territory rights that become important when taking campaigns global
  • Expiration dates which may affect re-use of assets over time
  • Usage allowance which can be restricted by date, channel or frequency
  • How to secure assets via watermarks and other means of preventing misuse
  • Searching for assets based on variable criteria to determine availability

Join us for an informative and fun look at the complicated process of managing content rights while going from photo shoot to billboard.

Gregg Guest, VP of Product Management, FADEL

12:20 pm

DAM and the New Digital Stack

Digital engagement technology stacks are getting broader and deeper, but what does this mean for digital and media asset management?

This session will describe how DAM needs are evolving and becoming more sophisticated as enterprise digital leaders seek greater re-use and customization at the customer delivery tier.

See how leading enterprises are decoupling data, content, experience capabilities for greater flexibility, and understand what this means for the future of your DAM technology choices.

Speaker:
Tony Byrne, Founder, Real Story Group

Achieving Creative Empowerment: Demand what you Bought

Buying and deploying enterprise-class marketing technology is a unique challenge. It requires a high degree of IT knowledge to understand the technology that goes into the implementation, yet it’s procured for end-users who often have little technical background such as marketing professionals and creatives.

Creatives, in particular, typically have a minority voice in the process. While promised appealing capabilities at the beginning of a technology initiative, they're often disappointed with the end result. However, creatives – and marketing users in general – have a critically important voice in the overall deployment process, one that in many respects determines the ultimate success or failure of the initiative itself.

This session will explore ways to mitigate the gap between the initial promise and the eventual disappointment that often occurs during marketing technology initiatives, with focus on getting the best results for creative teams. From gathering requirements and vetting potential vendors through system design, implementation and rollout, we'll discuss tactics to ensure that when it's all said and done, creatives, marketing and IT are all happy.

Speaker:
Francisco Ruiz, SVP of Practice Development & Advisory Services, EMMsphere

12:50 pm

Lunch & Visit the Exhibition

Kindly sponsored by: 

1:15 pm

TechLab: Stanley Black & Decker: Building DAM Excellence

Join renowned Fortune 500 brand Stanley Black & Decker as they share their DAM journey. Hear their lessons learned as they continue to evolve their use of DAM to:

  • Consolidate global assets across their broad product portfolio
  • Tackle share-ability, findability and standardization
  • Enable partners with a brand portal
  • Integrate with other solutions in their MarTech stack
  • Facilitate internal change management and adoption

Plus, they’ll share highlights of their current DAM projects and future plans to further support their digital transformation goals.

Moderator: 
Anjali Yakkundi, Product Marketing Director, Aprimo

Speakers:
Carter Sieck, Global Senior Manager, Sales Technologies, Stanley Black & Decker
Chris Teer, Sr. Digital Platform Manager, Stanley Black & Decker

1:45 pm

 

TechLab: Life After Implementation

Over the life of your solution, you will spend more time, money and effort making changes to your solution than when you first implemented it and rolled it out!  Why is this?  Because once you go live, users have moved in and are using the solution to support their real day-to-day work activities. You will now need to shift your change management focus from end user “buy-in” (during implementation) to end user “adoption” (post implementation). We will be sharing best practices for developing a post implementation “Solution Change Management” model that will streamline your process for managing solution change requests and will maximize user adoption. Keep your solution aligned to your business and your users aligned to your solution.

Craig Beall, President, COO, EMMsphere
Chris Kahler, CEO, EMMsphere

2:20 pm

Metadata & Taxonomy

Using Metadata to Drive the Future of News

The Associated Press delivers more than 50,000 news items on any given day, from our own journalists and from hundreds of other sources, in all media types. The metadata that those items carry ensures that we deliver the right content to the right consumers. But we need it to do more.   

Partnering with our Data and Analytics team, we have added metadata to our news content that support AP’s own, internal need to answer specific, strategic questions about content production and use. This allows us make better informed business decisions, as we drive the evolution of the News business in new ways, in new media and into new markets. 

In this session, we’ll look at the big benefits this change has brought to AP and highlight some ways you might think more strategically about your organization’s metadata and analytics needs.

Speaker:
Annette Feldman, Information Management Architect, Associated Press

DAM Ninja

Machine Learning and AI tools in the DAM Landscape

Auto-tagging, machine learning, and so-called Artificial Intelligence tools are now bleeding into the DAM world, with no lack of hype and excitement. There are a number of services offered by Google, Microsoft, Amazon and others that enable auto-tagging of assets, but how do they really work and are they really useful for you?

This session gives an overview of different options for auto-tagging and machine learning technologies working in symbiosis with your DAM.

Speaker:
Thomas Eusterholz, Co-founder, AI Integrations

Creative Operations

No Advanced Technology? No Budget? No Analyst? No Problem! Starting a Metrics Program is as easy as 1, 2, 3

A metrics program is one of the hallmarks of a maturing Creative Operations department.

Metrics can help you justify more resources, improve your team’s efficiency, give you leverage when you need to push back, build credibility with leadership, and support data-driven decision-making across your whole organization. 

It’s hard though, right? Nope! If you (or anyone on your team) can count, you can totally do this. This session will show you how to start from scratch using three dead simple steps and resources you already have.

Speaker:
Amy Strickland, Senior Director, Marketing Operations & Creative Operations, Sam’s Club

DAM Clinic

Choose your topic

  1. Building the Business Case for DAM

  2. Digital Curation & Preservation for the Cultural Heritage Sector

  3. Spring Cleaning: Restore, Maintain and Upkeep Your DAM

  4. Governance Strategies for Assets and Usage Rights

  5. What About My Day Job?
TechLab

TechLab: Back to the Future: Putting DAM at the Center of your Digital Transformation

A year ago at DAM New York 2017, we shared a vision for the technical foundations of the future of DAM: perfect content visibility across silos without migration, cloud innovations like AI tagging, native workflows that are easy to change, configuration that simplifies adapting your DAM over time, and more.

This year we’re heading back to the future to tackle the wider question: how does DAM fit into the business of the future, and how can you leverage DAM to get you there faster (Spoiler alert: you don’t need a flux capacitor.)

We’ll give you step-by-step milestones for the journey, and share real-world examples from retail, CPG, technology, media, and banking customers that are already on the path.

Whether you’re just starting on your DAM journey or a seasoned traveler, join us for a look ahead!

Uri Kogan, VP Product Marketing, Nuxeo

2:50 pm

Moving up the Marketing Metadata Maturity Curve

The challenge: 

  • To harmonize metadata across marketing and IT systems when the stakeholders are not the same - theory was easy compared to the reality of doing it
  • To establish who is, and who should be, responsible, and for what


This panel discusses lessons drawn from organizations at different levels of maturity when deploying marketing metadata standards and taxonomies. It will cover:
 

  • How to get started 
  • Who should be involved and what they should do 
  • Best places to begin the kick-starting  


Moderator:
Stephanie Lemieux, President & Principal Consultant, Dovecot Studio
Panelists:
Leah Hammes, Global Digital Content Manager, McCormick & Co.
Wenda Kossina, Business Solutions Expert, Product Information, Nestle Purina PetCare North America
Francisco Ruiz, SVP of Practice Development & Advisory Services, EMMsphere

Can you take a Departmental DAM and go Enterprise?

In the past, DAMs were small departmental applications often focused on simple scenarios, such as photography or brand management.

Today's challenge involves taking DAM beyond a single department or geography and truly "going enterprise", driving multi-channel marketing campaigns, publishing, and personalized content delivery.

In this session, we'll explore the real challenges and solutions of taking your DAM to the enterprise level. 


Moderator:
Theresa Regli, DAM Industry Strategist, Author, and Storyteller
Panelists:
Jaclyn Barcewski, Design Program Manager | Digital Asset Manager, Facebook
Barb Hayden, Digital Asset Management IT, Procter & Gamble
Doris Sanocki, Product Manager, Precision Marketing Capabilities, General Mills
Anjali Yakkundi, Product Marketing Director, Aprimo

In-House vs Out: Agencies, Vendors, Freelancers and Headcount - Oh My!

As we are all tasked with larger volume production in a shorter time frame, for less cost, how do we decide what to keep in-house and what to send to agencies, vendors and other partners? Once we build these decisions into our strategy, how do we best collaborate with these groups to achieve success?   

Join this panel session as we explore how organizations achieve the right balance and share their tips for successful collaboration with the key stakeholders involved.  

Topics will include: 
 

  • In-house vs out-of-house: building a strategy
  • Demand Management: forecasting job role demand and the allocation of resources
  • Budgeting
  • Partner selection and management
  • Building and maximizing relationships


Moderator:
Clair Carter-Ginn, Partner, Forecast
Panelists:
Rachel Levine, Director of Creative Services, Lloyd&Co
Frederic Sanuy, Director of Marketing and Partner Programs, DALIM SOFTWARE GmbH
Clifford Stevens, Director, Creative Operations - In House Agency, Liberty Mutual Insurance
Amy Strickland, Senior Director, Marketing Operations & Creative Operations, Sam’s Club

TechLab: The Truth Behind Facial Recognition

Artificial intelligence (AI) and machine learning are becoming increasingly accessible to businesses who are looking to improve workflow efficiency. But while some may say that it now only takes a single face to teach a facial recognition model, there is still much more involved -- the type of content, number of points, the accuracy of the model, and the ability to train on a dataset. Join this TechLab session to learn what really goes into building effective facial recognition models.

John Motz, CTO, GrayMeta

3:20 pm

3:40 pm

Refreshments & Visit the Exhibition

3:50 pm

TechLab: Come see me build an app in 30mins

Traditional DAM systems allow you to store media files with metadata.

What if your DAM could easily be configured to store any content type: product data, recipes, customers case or anything you need for storytelling content?

We will demonstrate how we live configure a custom content type, build a UX and API, all in a quick paced 30' session.

Tom De Ridder, Co-Founder and CTO, STYLELABS

4:20 pm

Metadata & Taxonomy

Get Interactive with Metadata & Taxonomy: The "lifeblood" of DAM

This interactive session covers the fundamentals of metadata and taxonomy in an interactive and fun learning environment.

The content will empower anyone working in DAM to use metadata and taxonomy as the "lifeblood" of DAM, facilitating digital asset discovery, use and reuse. It will enable you to communicate better your requirements and needs, whether you already have a DAM system or are looking to select one. 

This session includes:
 

  • Interactive “Name that Data” Metadata Exercise
  • Metadata and Taxonomy Concepts
  • Metadata and Taxonomy Best Practices
  • Collective Intelligence on Metadata

 
End Product – The Metadata Map

You'll leave this interactive session feeling positive and empowered that you know what metadata and taxonomy are, and that you have the foundation to move forward.

Session leader:
John Horodyski, Partner, Optimity Advisors

DAM Ninja

Master Data Management and What it Means for DAM

MDM has been a hot acronym for the past few years, with many large organizations in particular looking to drive metadata from a single authoritative source.

The ideal of "metadata as a service" to multiple applications, including DAM, is one of the great challenges of the modern technological landscape. So how do you go about it? How can DAM use and interact with a master data model that lives elsewhere in the enterprise? What read vs. write rules should you follow? 


Moderator:
Theresa Regli, DAM Industry Strategist, Author, and Storyteller
Panelists:
Stephen Hunking, Director, Print Studio & Digital Asset & Data Management, Showtime Networks
Rebecca Lantz, Senior Manager, Digital Asset & Data Management, Showtime Networks
Stephanie Lemieux, President & Principal Consultant, Dovecot Studio
Sarah Nix, Senior Director, Archives & Global Data Governance, Viacom

Creative Operations

Fast & Furious...does it always have to be this way?

From Project Intake through to Final Metrics

Join this interactive session as we cover the fundamentals required to help you drive operational excellence in your creative organization. 

Designed to empower everyone working in Creative Operations to gain efficiencies in their workflow by simplifying the way work gets done. You will learn how to identify the bottlenecks, standardize your process and leverage key metrics to showcase your team’s value.

Topic highlights include: 
 

  • Identifying your blind spots 
  • Setting up your intake process to yield actionable insights
  • Resource Planning and Optimization
  • The art and science of Data Story Telling


Leave this interactive session equipped with the tools necessary to make change and transform the way work gets done.

Session leaders:
Kevin Brucato, VP, Creative Operations, Prudential
Alisha Garfinkel, Director of Integrated Production, Prudential
Matt Hynes, Associate Manager, Creative Operations, Prudential

DAM Clinic

Choose your topic

  1. Managing Rights Around Your Digital Assets
     
  2. Control vs. Complexity: Finding the Right Balance for Your Brand's Assets

  3. Rethinking Scope: Expanding the Role of DAM in Your Institution

  4. DAM All That Data! How a DAM Can Solve the Marketer’s Data Woes

  5. Speaking the Language of DAM – How Would You Describe DAM to Your Mother?

5:00 pm

Measuring the Success of Assets Downstream: How can we do it?

Many organizations wish they could measure the success of their assets - but this is a truly tough nut to crack. DAMs offer analytics to some extent, but those are only offering insights as to actual activity in the system, and not on the effectiveness of assets downstream in advertising or marketing campaigns.

So what are the options to truly measure the success of assets? In this town hall-style session, we will discuss and explore some potential approaches to measuring asset effectiveness, as DAM works in tandem with other key applications. Are you working towards this effort or would like to know how? Join us for the discussion!


Session Leader:
Theresa Regli, DAM Industry Strategist, Author, and Storyteller

5:30 pm

Drinks Reception

Kindly sponsored by:

6:30 pm

 

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