Advanced Concepts in DAM: The Technology & Enterprise Touchpoints In-Depth

Wednesday May 10, 9.00 am – 12.00 noon

DAM is no longer a silo, it’s part of a broader content or marketing hub of varied application. This tutorial is for those who want to take their knowledge of DAM to a more expert level. You may have a few years of experience with a DAM technology, or you’re looking to understand how DAM fits into the bigger picture.

We’ll focus on the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems and how they differ. We’ll also look at how DAM fits into a marketing practitioner’s day-to-day tasks as you manage ongoing email, web, mobile, social media, and still even print marketing campaigns. How does DAM integrate and feed into these downstream systems? What systems do DAMs typically pull data from, and how, in order to be effective?

Each of the touchpoints for digital assets used to consist of a particular technology that was purchased and implemented separately. Now, there are suites of tools that include DAM that can manage all of these processes. In this workshop, you'll get a deeper dive into the industry’s most feature-rich DAM systems, as well as the gamut of technologies for solving the broader digital marketing & content publishing puzzle.

Key takeaways will include:

  • Enterprise DAM technologies: what are the advanced features on offer that the simpler systems don't have? We'll discuss media management, rights management, image recognition, and other advanced features in-depth
  • Digital marketing technology: what are the tools, and what do they really do?
  • Knowing fully what you shouldn't expect your DAM to do - and what adjacent or supplemental technologies you may need, or use differently
 

Tutorial Leader

Theresa Regli is a marketing and branding technology analyst, strategist, author and market watcher with 20 years of IT industry experience. As principal and managing partner with Real Story Group, she acts as a vehement anti-hype technology skeptic and buyer's advocate, ensuring organizations don't make poor technology choices, or over-spend on what they need to make their digital goals a reality. Theresa has deep expertise in the consumer product goods, publishing, retail, financial, cultural heritage, and ad agency industries, and is the primary author of Real Story Group's 600+ page Digital & Media Asset Management Report, the definitive guide to the DAM industry and marketplace.

Theresa's advisory clients include CMOs, CIOs, CTOs, Innovation Directors, and global technology implementation teams from Novartis, Macy's, Procter & Gamble, Shell, Ubisoft, IKEA, CapitalOne, Unilever, Oppenheimer Funds, Christie's, Sesame Workshop, The University of Pennsylvania, Havas Worldwide, The British Museum, Mettler-Toledo, Net-a-Porter, and the Council on Foreign Relations.


Testimonials 

"This tutorial opended my eyes to a new technology market I was previously unaware of and helped me to understand the maturity level of this new market"
Krisitina Herz, Royal Botanic Gardens, Kew

"This was a very good overview of what you coud expect from Digital Marketing Tools / Technologies"
Eric Pieters, Amplexor NV

"Good Introduction to Digital Marketing Technologies for beginners"
Vanessa Brown,  Marks and Spencer



 


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