DAM Leadership - Achieving Growth & Establishing Leadership

Wednesday May 4, 9.00 am - 12 noon

This master class and workshop is designed for DAM project and operational managers contemplating the pleasant glow that accompanies reaching the end of their design-and-deployment tunnel and starting to look towards what's next? Trading the heads-down intensity of delivering DAM for the heads-up strategies that will sustain and grow it, and keep its trajectory one step ahead of the business requirements. Whether you're a one-person DAM operation or a global team, the challenges are largely the same. 

Our class and workshop will help you approach sustaining and developing your DAM capabilities, providing best practices and advanced insights into the values of operational continuity, strategic growth and internal product management. We'll explore classic issues of governance and where the DAM department reports as it evolves in different organizations. We'll examine what it means when DAM is now established throughout the organization along with the processes, people and philosophies necessary to support growth in companies of all sizes. And we'll cover how your personal growth as a DAM Manager is an essential element. 

Graham and David will review current discussion on the Digital Asset Management Maturity Model, and introduce some samples for your use.

Some of the topics we'll cover include:

  • The must have values for an ongoing DAM operation
  • The advanced values that position DAM as an effective business tool for the enterprise
  • Developing a DAM Center of Excellence
    • Staffing, funding and growing all the elements
  • Managing competing priorities in a complex software environment
  • Governance less yawn and more brawn
  • Keeping up to date with tools, technologies and new work flows
  • Leading collaborative efforts with your peers to facilitate vendor engagement
    • You can have a user group even if they don't
  • Tips and tricks for user adoption, reporting, measurement and metrics
  • A primer on what-if's when departmental applications go enterprise
    • Typical roadblocks to growth and how to overcome them
  • And maybe even a few war stories (bring yours too!) 

This class and workshop is tailored to meet the needs of experienced DAM Managers who seek effective insights to grow their skills in managing a dynamic DAM environment.


Tutorial Leaders

David Lipsey is a well-known industry founder and contributor to DAM projects. He has 25 years of experience in the diversified media and entertainment sectors, including newspapers, trade, education and technical publishing, magazines, commercial printing, syndication services, cable, broadcast and studio work. He is widely known as an innovative thought leader and speaker on contemporary content issues.

Graham Allan has spent over 20 years in digital media and entertainment technology, leading DAM, metadata and file-based transformation for several top M&E companies from strategy & business case development to product/partner selection, systems deployment and organizational design/development.  15 of those years were spent driving DAM and infrastructure software initiatives for Disney's animation, film and television divisions, and directing the company’s enterprise integrated MAM strategy. He is AVP, Consulting, for Cognizant where he leads the Entertainment Segment Practice, covering a broad range of technology professional services initiatives for media and entertainment.


Testimonials:


Highly relevant & informative content
Kylie Tasker, Levis

Group size was perfect for collaboration
Ross Gilbertson, Capstone

A great way to get up to speed in the field and get a sense of where you are and where you're going
Jared Bojkowski, HHMI

The DAM Leadership session was a great way to learn about what it takes for DAM to come to life in an organization, and things to look at, consider, and put into practice in managing your DAM.
Nate Shields, Spinakr Solutions

I appreciated the manner in which David and Graham were able to flex their presentations based on the needs of the audience. Content was real and highly relevant. 
Pam Lafferty, QVC

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