Agenda

Don't forget to check out our pre-event tutorials taking place on Wednesday May 4.

Day 1Day 2

8:00 am

Registration & Breakfast - Exhibition Opens

Breakfast kindly sponsored by:  



Breakfast Briefing with assetSERV (8am): DAM 2020: How Code Halos will shape the DAM of the Future

  • What are Code Halos? How can they impact Digital Transformations?
  • What do Code Halos mean for the DAM of the future?
  • DAM 2020: Key findings from a custom research by Forrester Consulting

Jitin Agarwal, Venture Leader, Cognizant assetSERV 
Ben Pring, Vice President, Cognizant's Future of Work Center

9:00 am

DAM Keynotes

Welcome from David Lipsey, Conference Chair

Creative Operations

Welcome from Kevin Brucato, VP, Creative Operations, Prudential

Track Sponsor: 


 
TechLab

Hear from leading solution providers in the TechLab

9:10 am

For CPG Companies a Digital Content Strategy is Essential

  • How this came about
  • Why it is now essential for survival
  • What to do as a consequence

Anthony Marshall, Lead Digital Content Technology, Kraft Heinz Company explains ‘DAM is necessary for survival in today’s Digital World” 

He will describe how the evolution of Digital and Social platforms has made it essential that CPG companies invest in Digital Content strategies and how DAM is needed to drive Marketing Agility.

Technology is important but it is ‘people and process’ surrounding Digital Asset Management that is critical – get it wrong and DAM will fail to deliver.

So, what happens next? That’s what this opening presentation discusses.

Covering:   

  • Yesterday’s Marketing vs Today’s Marketing
  • Current state of managing a CPG company's vast content of rich media assets
  • It's complicated – but ‘Create, Manage, and Distribute’ keeps things under control
  • How the DAM will be delivered
  • Keys to a successful DAM implementation


Speaker:
Anthony Marshall, Lead Digital Content Technology, Kraft Heinz Company

Head of Creative Operations - The New ‘Must Have’ Role

In increasing numbers successful organizations across all products and services sectors are recognising the importance of ‘creative operations’ –the tools, systems, and methods that maximise the productivity of ‘creative staff’. 

Organizations are embracing the opportunity to make workflow improvements and deliver cost efficiencies to maximize the effectiveness of their creative production process. 

To be successful in these roles it is essential to overcome the challenges presented by workflow process, technology, measurement and insights , organizational design, and change management. 

Hear from a leading team of experts with hands-on, frontline experience of the latest thinking, best practices and best-in-class solutions necessary for ensuring end-to-end solutions. 

Listen to how they overcame their own challenges of managing multiple legacy systems that were still in use, integrated both old and new platforms that were isolated in siloes and how they are able to measure and demonstrate the effectiveness of their creative operations.


Moderator:
Kevin Brucato, VP, Creative Operations, Prudential
Panelists:
Clair Carter-Ginn, Creative Operations + Content Consultant
Paul Nicholson, SVP Production & Technology, Showtime Networks Inc.
Nish Patel, CEO, ConceptShare Inc.
Juliana Vail, Head of International Production, Farfetch

9:40 am

DAM 2016: The Art of Orchestration

"Orchestration" is a term loaded with meaning, both in music and computing. Composers use orchestration to bring together the musical parts of an often diverse ensemble; at the highest levels of skill and creativity, the result is a glorious and moving piece of music. Technology orchestration is the science of bringing together technologies, often in the context of a service-oriented architecture, to provide automation, dynamic metadata, and virtualization, aligning creative and business needs with applications and infrastructure. What can we as DAM practitioners learn from the great examples of musical orchestration? How can we better align our creative needs and strategic business plans with the creative technologies of today and tomorrow? DAM in 2016: the art of orchestration will explore just that. 

Speaker:
Theresa Regli, Managing Partner & Principal Analyst, Real Story Group

10:10 am

"Thinking Inside and Outside the DAM"

In a world where everyone is a content creator, "Smart Content" drives new DAM directions.  Join us for a visionary presentation to help you think beyond how you do things today.

Speaker:
Brian Weiss

TECHLAB: Decoupling of Digital Content: A Case Study on Collaboration

Transitioning to a centralized DAM requires a collaboration across multiple external partners, providing unique skills and competencies.  This panel will examine how a collaborative approach was leveraged to accomplish a DAM ‘reset’ initiative at one of the world’s largest CPG companies.

Amanda Cortese, Risetime
Chris Barkoozis, Allied Vaughn
John Florence, Risetime
Megan Morrissey, Allied Vaughn

10:40 am

Refreshments

10:50 am

TECHLAB: DAM gets Physical

In Digital Asset Management, we pride ourselves on being able to find that needle in a haystack. Metadata makes it easy to find a single digital asset out of millions. But when it gets physical, we lose things all the time… keys, notes, tools. In this TechTalk, we’ll show some great use cases for combining DAM with mobile and geo-tagging to identify where physical assets like signage, billboards and in-store displays are in the real world.

Susie Stitzel, Director, Product Marketing, MediaBeacon

11:20 am

DAM Leadership

The Role of DAM in making McCann the World's Best-Run Agency Network

The dramatic growth in cloud computing over the last decade runs parallel to the increasing complexity that the advertising and marketing industries have faced over this same period. In the case of McCann Worldgroup, implementing digital asset management has revolutionized the way in which we operate as a network and empowered our people.


Speaker:
Craig Smith, Chief Information Officer, McCann Worldgroup

Your DAM Journey

How to Select (or Replace) a Digital & Media Asset Management System

It's about time we stopped asking the unanswerable question: “What is the BEST digital asset management system?" Despite all the vendor marketing hype and so-called "objective" white paper publications, there is no one "best" system: there's one that's right for YOU, your business needs, your technical requirements, your integration points, and your budget. And even then, no system or vendor is perfect. You need to know the risks going in, and plan to mitigate them accordingly.

If you're new to DAM, you need to make sure you consider many aspects of the market carefully. If you're not so new to DAM, the system and vendor that was right for you four years ago may not be the right one now -- perhaps you have moved on, but your vendor hasn't kept up with the curve. It's time to rethink your options. Modern cloud-based architectures, integration requirements, creative operation needs, and multi-channel deployments make DAM system selection more important, and also more complex, than ever. This session will feature an independent, objective, and rapid-fire intensive on the Digital & Media Asset Management marketplace, with a high-level view of what 50+ vendors have to offer you in 2016. Come ask your questions about any vendor on your watch list!

Speaker:
Theresa Regli, Managing Partner & Principal Analyst, Real Story Group

Creative Operations

COM 101 and Beyond: The Technology

Since the dawn of time, people have used imagery and annotation to tell and refine stories. Even in the days of cave paintings, iteration on a theme became part of the story’s adaptation and/or evolution, with each person adding an imprint to the original piece of content.

Today, creative operations technologies help us develop brand stories. To fulfill the need to manage the creation of digital assets — what we often refer to as “the world in front of DAM” — a market of technologies has emerged. This session will focus on the Work-in-Progress (“WIP”) and Creative Operations Management ("COM") technologies that support the creative process, and explores your options as a buyer.

Speaker:
Mark Davey, President, DAM Foundation, CEO, IQequity Ltd, Consulting Analyst, Real Story Group

TechLab

TECHLAB: How DAM is at the Heart of the Digital Supply Chain

Led by Omni-Channel Communication and Digital Transformation, it is imperative in today’s world to have a robust and streamlined Digital Supply Chain for the creation and management of visual content and channel agnostic marketing materials.

In this session, we’ll talk about how North Plains provide organizations with a platform to manage their marketing content with speed, agility and control, through a powerful and seamlessly connected Enterprise DAM environment, meeting the different user experience requirements across the content journey, from ideation to customer engagement.

Steve Sauder, Product Manager, North Plains Systems

11:50 am

Sports, Technology and DAM - How Each Advances the Other Two

Sports, technology and innovation have had a positive, beneficial relationship for decades. When DAM became available in the 1990s, sports leagues were pioneers - they were quick to get their heads around the problem of ‘file-based workflows’. This was an early, but not, by far, the biggest contribution sport has made to the development of DAM.

Come and hear how leaders at the NBA, MLB Network, and the NHL approached issues in the early days and how their DAM products have evolved to meet today's, much greater and ever-growing, needs.  Plus: learn how organizational perceptions have grown from DAM as an experiment to DAM as a critical part of the leagues’ daily business success.


Moderator:
Scott Rinehart, Director, Broadcast Technology, University of Notre Dame
Panelists:
Tab Butler, Director, Media Management & Post Production, MLB Network
Keith Horstman, VP - Digital Media Technology, NBA
Grant Nodine, SVP, Technology, NHL

Lessons Learned - Tips for a Successful DAM Launch (& Life)

Getting support, funding and launching a new DAM project is not easy. Hear how the DirectTV Creative Team embraced DAM and brought a passion and dedication  to the project to simplify asset production and distribution.

Please join us in this session as we review:

  • Building  your business case for DAM
  • Planning  your DAM implementation for success
  • Building a passion with your team
  • Roll out, launch & training

Speaker:
Charlie Bory, AVP, Creative Services, AT&T Entertainment Group

Creative Ops Technology: Same Destination, Multiple Paths

Depending on the terrain, your means of travel and your companions you choose the path that suits you best.

The panel will describe the similarity of their objectives while highlighting the very different decisions they took to achieve them.

Covering:

  • Objectives
  • Purchase v Create decisions
  • Fitting together independent units – the advantages and challenges
  • Cost v Value
  • Budget constraints – initial v life-in-use costs

The panelists discuss their experiences with ‘out of the box, end-to-end’ solutions, integrating independent ‘best of breed’ approaches and many hybrids in between.


Moderator:
Kevin Brucato, VP, Creative Operations, Prudential
Panelists:
Kathleen Cameron, Digital Archivist, Nest
Jonathan Cohen, VP of Creative Services, Global Brands Group
Steve Kalalian, CEO, globaledit and Industrial Color Brands
Christina Kukelhaus Ryder, Creative Operations Manager, Anthropologie

TECHLAB: Marketing is Moving Fast. The 5 Things You Should be Concerned About

The traditional marketer is long gone and the landscape continues to change at a rapid rate. As organizations come under increasing pressure to deliver effective global campaigns, connected DAM systems are at the core of the revolution. 

If you are a Marketing Technology, IT, Production or DAM Executive what are the 5 things you need look out for?  

With thoughts gathered from worlds largest brands and ad agencies make sure you are driving a best in class vision. For the benefit of your organisation, make sure a connected DAM at the core of your marketing and technology strategy. 

Ian Wheal, Global Strategy Director, Adstream

12:20 pm

At Carter’s/OshKosh, DAM Makes Consumer Brand Management Child’s Play

America’s leading brand for children’s clothing and accessories, Carter’s-OshKosh is growing rapidly. A big part of the company’s success depends on its ability to effectively use digital and visual media to communicate with multiple business units around the world. Prior to 2015, the company was concerned about the high costs and business risks associated with its manual media-management systems. These included copyright and usage errors, duplication and redundancy of assets, security risks related to file distribution, inefficient approval processes, and more. 

In 2016, Carter’s has launched a journey to implement a DAM solution that the company predicts will be ‘transformative’. The solution is designed to rapidly increase productivity and profits on existing lines of business, and it will enable staff to focus more time on their creative work, as well as new business opportunities. 

Come hear Carter’s make the case for CPG DAM solutions.

Speaker:
Annette Early, Director Production – Carter's, Carter's | OshKosh B'gosh

12:50 pm

Lunch

Kindly sponsored by:

1:15 pm

TECHLAB: Creative Workflows & DAM - From Design to a Global Digital Experience

In today’s multi-channel world, the world’s leading brands are under pressure to create as many as 10 times the number of digital assets to deliver a complete customer experience. This demand is driven by an increase in our customer’s expectation that our content is mobile-ready, personalized  and engaging.

In this session we will take a closer look at the creative workflow & DAM, and how new workflows are helping marketers achieve “maximum content velocity”.  Join us to get tips and tricks on using Creative Cloud and Adobe Experience Manager to create, manage and deliver more content than ever before.

James Lockman, Cloud Architect, Adobe Systems Incorporated

1:45 pm

 

TECHLAB: Creative Production Agility Through Integrating the Creative Ops Tech Stack

The volume and variety of campaign assets being produced by big brands and agencies continues to explode; growing an average of 30%+ year-over-year. The ability to deliver these assets on time, on spec and cost-effectively is directly tied to the agility of the creative production process. Where that agility is defined by how well the creative operations function ties together teams/people, process and technology. 

In this session we’ll cover the technology building blocks - DAM, Project Management, Online Proofing - of Creative Operations. And how organizations are speeding up delivery of assets while reducing their cost by integrating across their Creative Ops Tech Stack. See and learn how integrating DAM and Online Proofing increases asset re-use by 32%. See and learn how integrating Project Management and Online Proofing decreases time to delivery of campaign assets by 52%.

Nish Patel, CEO, ConceptShare Inc.

2:20 pm

DAM Leadership

You Can’t Use Assets Without Rights

Whether your company has had a DAM for a long time or it is just considering its first DAM, one essential component that is often overlooked is how to know what rights you have in your photos, articles, videos, music, and marketing material, and whether you have to get permission from anyone before using and reusing all that content.  Rights are typically contained in contracts or invoices.  But those are often lost in drawers or in boxes some place in the company.  This session will focus on how to sort out your rights situation in a simple straightforward way.  It will address questions such as:  Can I use my DAM as a rights metadata tool? Is there a good alternative to Excel for rights management?  Do I have to spend a lot of money and hire more people to properly manage rights?  Can better rights and royalty management lead to better ROI on my assets because it permits lots of reuse? Join Ed Klaris and Andreas Gebhard as they discuss these fascinating issues.

 

Ed Klaris + 

Andreas Gebhard, Head of Content Programming at Getty Images

Speakers:
Andreas Gebhard, Director of Programming, Getty Images Inc
Ed Klaris, Founding Partner, KlarisIP

Your DAM Journey

Metadata Matters

Metadata creation is a strategic imperative for any organization looking to manage and exploit its knowledge more effectively. The effective implementation of any content-related strategy - inclusive of data, digital assets or text - should address overall management by implementing metadata with technology, people and processes in mind. A well-planned metadata schema can be a foundational value, providing the conceptual architecture needed to make content more discoverable, accessible and ultimately more valuable. Metadata turns video, audio, or graphic files into "smart content" that is available to re-use, re-purpose or simply inspire.

This session will provide an in-depth exploration of how different organizations strategically manage Metadata in their marketing operations and featuring panelists at various stages of their Metadata management with first-hand stories to share, lessons to be learned, and advice for the audience.


Moderator:
John Horodyski, Partner, Optimity Advisors
Panelists:
Kristen Cook, Associate Director of Print Production, Marketing Creative Services, ESPN Sales & Marketing, Inc.
Rebecca Crumley, Weddings Photo Director, The Knot/XO Group Inc.
Brooke Emley, Creative Services Manager, SeaWorld Parks & Entertainment
Doris Sanocki, Consultant, Precision Marketing Capabilities, General Mills

Creative Operations

Creative Ops 3.0

The Killer App… is killer ops. To achieve peak team performance, managers must engineer processes that support and drive the creative work forward. This session will focus on the problem space of legacy team structures and the digital toolkit, through the lens of Product Management. We will apply established principles from Product Management to the realm of workforce improvement — to identify human and technological strategies for boosting productivity. We will discover market opportunity within the organization, and develop a model for increasing your team's value proposition to the business.

In this presentation you will learn actionable ideas to build a 3.0 version of your creative ops ninja team.


Speaker:
Kevin Gepford, Associate Director, Creative Operations, DirecTV
Followed by discussion with:
Mike Monroe, Group Vice-President, Project Management, Macy's

TechLab

TECHLAB: The Value of Semantic Relationships in DAM

Every digital asset is part of a complex network of relationships that connect the asset to products, users, agreements, marketing materials, and other digital assets. Companies need to track and analyze these relationships in order to increase user engagement and maximize its investment in assets.

Join Avalon Consulting, LLC to see how censhare AG uses semantic relationships to connect digital assets to information across the entire enterprise. censhare's unique graph-based DAM is used by companies like GoPro and Kohl's to remove information silos and provide enterprise-wide visibility to all assets for marketing, publishing, and production purposes.

Demian Hess, Director, DAM and Publishing Systems, Avalon Consulting, LLC

3:10 pm

The Next Phase in the Content Delivery Challenge – Standardization of Metadata

What we’re doing at Viacom

In 2007, the entertainment industry wrestled with how to deliver content to multiple platforms both in a cost effective and timely fashion. Although we continue to find new and better solutions to this problem every day, content creators proved that it can be solved, and now content is everywhere. The next step in the evolution is to better track content usage so we can improve analytics and provide data to better market content on a large scale. Similar to how the methods of content delivery needed to adjust to new distribution platforms, so must our metadata. Standardization of identifiers and tags are critical to make this happen.

Metadata must deliver:

  • Analytics on content usage to drive strategy
  • Improved reporting to enable bringing together data from critical systems like finance, rights and programming.
  • The means to enable automation and handle big data analytics
  • Real time experiences
  • The capability to respond to consumer demographics, drive direct ad insertion, and link marketing campaigns to associated programming

Metadata must be:

  • Standardized across systems

At Viacom we are:

  • Standardizing identifiers for content with our Global Content Catalog project
  • Curating titles, tags and lineage
  • Making computer driven automation more effective

Stewart Frey, Vice President in Media and Technology Services, explains what Viacom has learned in solving these complex problems, to become an industry leader.


Speaker:
Stewart Frey, Vice President in Media and Technology Services, Viacom Inc.

Harmonizing Your Video File Submissions with Tools You Already Own – Winning the Love of Users

Through disciplined and innovative integrations of three solutions ABC News has built an end-to-end file submission tool that ensures:

  • Rapid and secure file delivery
  • Standardized metadata
  • File harmonization in the production editing environment. 

Marcy Lefkovitz explains how it was done and why users love it.

Speaker:
Marcy Lefkovitz, Vice President of Technology & Workflow Strategy, ABC Television Network

TECHLAB: How Does Your DAM Stack Up?

What type of species do you herd to grow your Marketing Technology stack? Camels, race horses or llamas? And do you have the most reliable car, the best driver, the fastest pit crew and the safest race track at your disposal to win the race?

Join our session to make sense out of this and find out how it relates to DAM.

Brent Richards, Chief Revenue Officer, ADAM Software

3:40 pm

Refreshments

3:50 pm

TECHLAB: OpenText™ Media Management provides a better way to work by creating and using media assets across the enterprise, delivering on your organization’s brand promise to customers.

In this session we’ll show you new capabilities in our latest release, including Embedded Analytics, providing UI embedded dashboards showing system and asset usage metrics, and our Adaptive Media Delivery, which uses responsive design and manages renditions to deliver content simultaneously to multiple channels for proper display on any device. Learn how Media Management adds value to your digital operations and content delivery.

John Price, Product Marketing Manager, OpenText
Sri Raghavan, Director of Product Management, OpenText

4:20 pm

Roundtables: DAM Leadership

DAM Leaders' Forum - We Pool our Collective Experience to Look Beyond DAM

For DAM leaders, hands-on experts and media strategists

Is DAM the ultimate goal?  If we choose the right technology, gain user adoption and monetize our digital assets, does this mean we’ve arrived?   While these are important objectives, what comes next?  Is success in DAM all about overcoming digital survival or is it something even more valuable to executives and managers – the path to digital maturity.

In this new Leaders’ Forum we’ll look beyond the best practices, business cases and technologies to discover the real power of DAM in an organization. 

  • How do you see your organization’s digital future unfolding?
  • What are the key issues?
  • What really makes a difference
  • What winning companies are doing

Come share in the conversation that will expand our perspective beyond DAM to true digital transformation.

Session Leader:
Dan McGraw, Consultant

Roundtables: Essential DAM

Essential DAM - Exploring the Greatest Challenges

Embarking on a digital asset management project involves juggling several moving parts and an often endless realm of possibilities. The Essential DAM series has been designed to provide DAM professionals from all walks with tools and methods for approaching their projects. 

In this year’s instalment of the Essential DAM Workshop series, we address a variety of challenge archetypes that are notoriously present in digital system projects. No matter what your present day application, Essential DAM provides a perspective-oriented approach to solving the challenges encountered from the user-base and stakeholder levels… all the way to the C-suite. 

Objectives

  • Identify, categorize and simplify challenges inherent to many DAM projects
  • Exchange real-life experiences with other workshop attendees from a wide range of industry applications and experience levels
  • Collectively work through mock-challenges in a round table format

The Greatest Challenges Workshop covers topics bridging the four major areas characteristic of DAM. Its multifaceted format provides attendees with models and materials to help guide decision-making, particularly useful for show stopper situations. 

Topic Areas

  • Business: Workflows and Processes
  • Tech: Architecture and Integrations
  • Financials: Metrics, ROI and Risk
  • People: Stakeholders, Users and Change Management


Session leader:
Lauren Espiritu-Philson, Director of Digital Systems and Strategy, BFA
Facilitators:
Linda Manes Goodwin, Solution Sales Consultant, IO Integration
Kristina Herz, Head of Digital Asset Management , Royal Horticultural Society
Romney Whitehead, Digital Content Specialist and DAM Consultant

Roundtables: Creative Operations

Creative Operations - Up for ‘The Challenge’

Drawing on the themes covered in previous presentations and panel discussions, this roundtable session led by Ken Madsen of Diadeis GSG identifies the top challenges facing creative operations teams.  

Then we break into groups and pool our thinking to identify the best ways to meet these challenges. 

Some key challenges are:

  1. Who does what: organizational structure
  2. How it’s done: operational technology / infrastructure
  3. How to evaluate performance (the metrics necessary for management)  

THERE’S STRENGTH IN NUMBERS AND THE WISDOM OF THE CROWD – join with your peers to discuss common challenges and reap the benefits of close collaboration.


Session Leader:
Ken Madsen, Co-founder, Diadeis GSG
Facilitators:
Mindi Bridges, Founder/Principal Consultant, M Creative Solutions, LLC
Kathleen Cameron, Digital Archivist, Nest
Liana Cave, Associate Manager of Digital Content, KFC Global, Yum! Brands
Doug Popovich, Founder and Managing Director, Office ROI

5:30 pm

Drinks Reception

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6:30 pm

After Party and Optimity Advisors Book Launch

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8:00 pm

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