Fundamentals of DAM: Building the Foundation for Success

Monday November 13, 2.00 - 5.00 pm

This half-day tutorial takes apart the nuts and bolts of DAM as both a practice and a technology, so you can better understand what it is, how it really works, and how to make it a success in your enterprise. This session is appropriate for those who are new to DAM or end-users of a DAM system who want to have a deeper understanding of the different things a DAM system can do.

We'll start by explaining how to build a proper business case for DAM, making sure your peers and your management are on the same page.

Next we will explore DAM functions such as ingestion, storage management, media processing, transformation, transcoding, metadata management, monetization and rights management, workflow, and reporting.

Finally, we'll give you a practical methodology for assessing a DAM's appropriateness for your unique needs.

Tailored for DAM system users and implementers who want to be empowered with the knowledge of how DAM technology can improve their situation, this tutorial will help you better communicate your requirements and needs, whether you already have a DAM system or are looking to select one.

 

Tutorial Leader 

Jarrod Gingras is Real Story Group's Managing Director and Analyst covering Digital Workplace and Marketing technology across the enterprise information landscape including digital asset management and web content management.Jarrod is a more than 15 year veteran of the content technology industry, starting his career as a web developer and information architect. Today, he specializes in helping enterprises make smart technology decisions when it comes to their technology strategies and solution selections. He has advised clients such as Abbott Laboratories, McKesson, Ernst & Young, Cedars-Sinai, Univision, Walt Disney, AstraZeneca, Penn Medicine, The Mayo Clinic, Oppenheimer Funds, Harvard Business School, and Massachusetts Institute of Technology, on their enterprise information challenges.


Testimonials
 

HS DAM tutorial directors confirm that DAM is a very complex problem with complex solutions. Partnership is key to success
Shawn Dooley, The Coca-Cola Company

The handouts provided a nice view of vendors vs services available. This is a valuable addition to my market research.
Charone Williams, Henkel Corp

Incredibly helpful - we are early in the process and I feel this put us on the right path.
Jill Treby, American Geophysical Union

Good overview of DAM. Helpful for those in the market for a DAM.
Tammy Smalls, GSK

Lots of great actionable information. I feel as though I've expedited our selection process with just what I've learned in a  few hours. 
Christy Dempster, Roche Diabetes Care, Inc.

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