Agenda

Remember to check out our welcome drinks and pre-event tutorials taking place on Monday November 13:

Day 1Day 2

8:00 am

Registration & Breakfast

Breakfast Briefing: Helping Your Marketing Team Succeed with Google AdWords 
Please join us at 8.00am.

Is your marketing team still running the same retargeting or Adwords banner campaign since last year? Adwords is no longer this mystery of algorithms and ‘fancy magic’ that no one understands.  

Join us for an extensive session on bringing your Adwords Campaign up-to-speed with the help of your current DAM. How can your existing DAM help your marketing team with the rising numbers of formats and requirements for banner advertising? 

This painfully true story is broken down by a fellow marketer - ‘How Discovering DAM lead to my AdWords success.’

Radmila Milenkovich, Marketing Coordinator, FotoWare

9:00 am

DAM Leadership

Welcome from David Lipsey, Conference Chair

Creative Operations

Welcome from Kevin Brucato, VP, Creative Operations, Prudential

TechLab

Hear from leading solution providers in the TechLab

9:10 am

Keynote

Keynote: From Kickoff Meetings to the Kids’ Choice Awards - The Nickelodeon Creative Project Management Way

As Nickelodeon has grown beyond a linear TV network to become a true international brand with heavy consumer products, digital, social, and experiential businesses, its creative project management infrastructure has had to grow alongside it.  

In this keynote presentation, three Nickelodeon senior creative project management and operations executives will take you behind the scenes to hear the history and evolution of creative project management at Nickelodeon, what challenges they faced and ultimately what solutions have driven success.

The session will conclude with two case studies, diving into the specifics of their biggest campaigns this year.  They’ll show you how they break through silos, manage cross-platform and create consistency across multiple creative teams.

Speakers:
Eric Squires, SVP, Creative Operations, Nickelodeon
Cheryl Konieczko, VP, Franchise Creative Project Management, Nickelodeon
Adam Weiner, VP, Project Management Marketing/Creative, Nickelodeon

9:50 am

Case Study

Why Every Creative Operations Team Needs an Analyst

Creative teams are increasingly asked to produce more with less, yet many of us do not collect enough data to make the case for better tools or more resources. In an increasingly data driven world Creative Operations leaders need to know how to defend their processes and make decisions using metrics and data.  

In this session, we will use the practices of Farfetch.com as a model for using metrics to drive the operation of their internal photo studios. You will learn the methodology and philosophy behind their metrics collection and how they use that data to tell the story of performance and drive decision making. 

You’ll come away with practical tips on how you can start to measure your processes and hopefully make the case for hiring an analyst on your team.  


Speaker:
Juliana Vail, Head of International Production, Farfetch

10:20 am

State of the Arts: DAMs in the cultural heritage sector

The cultural heritage sector plays an important role in our society, primarily because it has the responsibility to collect and preserve both artifacts and knowledge from the past in order to share them in the present and maintain them for the benefit of future generations.

Nearly all cultural heritage organizations operate as nonprofits, with specific mandates and very tight budgets. With those constraints in place, the sector must still find a way to compete for the same customers as all other consumer-oriented businesses - in that light, leveraging digital content offers a strong potential path to success.

In order to attract and engage 21st century audiences and contributors, cultural heritage organizations have become digital publishers, creating and providing access to meaningful content on a scale that was never anticipated. While most have become adept at producing digital content, the sector has been playing catch up when it comes to organizing, cataloging and sharing that content. 

This session will look at how cultural organizations can achieve mission-focused success and competitive advantage by adopting best practices in digital asset management and digital curation. In addition, we will examine the formal responsibility and challenge for nonprofit/cultural heritage organizations to ensure long-term preservation and provide access to digital assets in perpetuity. 

Speaker:
Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art

Producing for Programmatic: Making Sophisticated Modular Content for Dynamic Video Delivery

Addressing the requirements of dynamic media will forever change standard production processes.

Programmatic and automated media buying is old news, but with few exceptions the “dynamic” content being delivered is still pretty junior varsity. However, once convergent video display technologies catch up, that will change at light-speed.

Learn how to anticipate the insatiable appetite of adaptive story-telling, and address dynamic story assembly, within modern film + video production processes.

Speaker:
Nick Felder, Global Group Director, Film and Music Production, The Coca-Cola Company

TechLab: Accelerate Creative Operations: Segmenting Hi-Res and Lo-Res Workflows

Segmenting your hi-res and lo-res workflows can accelerate your review and approval, post-production processes, and creative asset delivery. Join David Iscove, Creative Production Solution Architecture & Implementation Manager, to learn real-world techniques and dive deeper into the specifics of creative production.

David Iscove is a seasoned professional with 10+ years experiences as a digital archivist, workflow solutions architect and asset manager at companies such as Activision Blizzard, EMI, and Universal Music Group.

globaledit

10:50 am

Refreshments & Visit the Exhibition

11:00 am

TechLab: Flexible Enterprise Cloud Integration in the Hypermedia World

The world of enterprise architecture is rapidly changing. In order to fully leverage opportunities that include cloud providers and 3rd parties as well as to respond to the ever accelerating pulse of the business, this new paradigm and toolset for enterprise integrations opens up a more lean and agile route.

In this session, Tom De Ridder, co-founder and CTO at Stylelabs, will share his forward thinking vision on how to leverage this technology as a key element in your digital transformation.

Tom De Ridder, co-founder and CTO, Stylelabs

11:30 am

DAM Leadership

Taking The Oath: Unifying Verizon's diverse digital media brands under one global asset management ecosystem

Oath: A Verizon Company is embarking on a unique mission  to unite our global house of 50+ media and tech brands including AOL, Yahoo, Huffpost and RYOT. Asset Management  becomes key in building an expansive media ecosystem that can optimize the creation and distribution of our digital media to our audience of over a billion people.

Get a window into the challenges of building a nimble, responsive system that can power the next generation of digital media  from social, to long-form to VR. 

Speaker:
Eric Toth, Head of L.A. Studio Operations, Oath: A Verizon Company

Creative Operations

Succeed Fast: 10 Quick Wins in Creative Ops

In this session, you’ll hear actionable ideas to simplify processes, discover roadblocks, boost morale, and solve gnarly problems, including real-life examples that will inspire you.

Your goal is to apply creative solutions in ways that assert your leadership, make a visible difference, build trust, and create momentum and enthusiasm for your longer-term objectives.

Speaker:
Kevin Gepford, Creative Operations Associate Director, AT&T

Your DAM Journey

How to Select the Right Digital & Media Asset Management System

It's about time we stopped asking the unanswerable question: “What is the BEST digital asset management system?" Despite all the vendor marketing hype and so-called "objective" white paper publications, there is no one "best" system: there's one that's right for YOU, your business needs, your technical requirements, your integration points, and your budget. And even then, no system or vendor is perfect. You need to know the risks going in, and plan to mitigate them accordingly.

If you're new to DAM, you need to make sure you consider many aspects of the market carefully. If you're not so new to DAM, the system and vendor that was right for you four years ago may not be the right one now - perhaps you have moved on, but your vendor hasn't kept up with the curve. 

This session will feature an independent, objective, and rapid-fire intensive on the Digital & Media Asset Management marketplace, with a high-level view of what DAM vendors have to offer you in 2018.

Speaker:
Jarrod Gingras, Analyst and Managing Director, Real Story Group

12:00 pm

DAM in the Bigger Picture

DAM platforms are often integrated with other systems & tools, enabling assets to flow automatically, information to be exchanged seamlessly, and a broader vision for asset management in general.  

Historically these approaches have often been systems-oriented – how do I integrate my DAM with technology X, tool Y, and platform Z. Emerging now, though, is an approach that is asset- and metadata-centric, not system & process centric:

  • How can I find an asset wherever it is?
  • How do I architect my environment to enable easy changes in workflow?
  • How does my business need assets to flow?

More subtle than “DAM of DAMs,” these questions can drive towards more adaptable asset management.  We have assembled a panel of experts who have taken this path, and will explore how an approach like this drives business value and business agility.


Moderator:
Graham Allan, EVP, Operations & Consulting, KlarisIP
Panelists include:
Maura McKinley Tull, Senior Director, Digital Asset Management Products, PBS
Steve Simonian, Vice President of Media Technology, Fox Networks Engineering and Operations

How Do You Build a Successful Creative Operation? Meeting the Challenges

Managing an in-house creative agency is now more exciting but exacting than ever. Given the complexity of the work, how do you build a successful creative operation that is sustainable and scalable?

In today’s environment where time to market is compressing, the demands are real. Speed, volume and complexity are some of the challenges that many face. 

Hear from this leading team of experts with hands-on, frontline experience of the latest thinking, best practices and best-in-class solutions. 


Moderator:
Kevin Brucato, VP, Creative Operations, Prudential
Panelists:
Lee Drasin, Senior Director, Creative Operations, Beachbody
David Lesue, Creative Director, Workfront
Charissa Messer, SVP, Account Strategy & Agency Operations Executive, Bank of America
Jill Mohel, Senior Director of Marketing, Hilton

The Great DAM Bake Off

The Great DAM Bake Off is a forum to provide attendees with succinct, comparative presentations on the latest digital asset management solutions. Attendees will help crown the "2017 Tastiest DAM" in a fast-paced, entertaining set of competitive demos. DAM vendors will present a series of short, focused demos showing how their systems address specific business use cases.

An expert panel of judges will offer commentary, both attendees and the judges can ask tough questions, but YOU vote for the winner. Which system soufflé will rise to the top?


Moderator:
Jarrod Gingras, Analyst and Managing Director, Real Story Group
Contestants:
Radmila Milenkovich, Marketing Coordinator, FotoWare
Frederic Sanuy, Director of Marketing and Partner Programs, DALIM SOFTWARE GmbH
Wendy Skoulding, Business Development Product Manager, censhare
Judges:
Rich Carroll, Technical Consultant, IO Integration, Inc.
John Florance, Dam Practice Manager, Risetime Technologies

1:00 pm

Lunch & Visit the Exhibition

Kindly sponsored by:

1:25 pm

TechLab: How DAM Fits into the Entire Lifecycle of Work

Today’s enterprises are plagued with serious work management problems that impact decision-making, productivity, efficiency, and innovation from top to bottom. Part of the problem is that your DAM is disconnected from the rest of your work. Because every piece of the process is separated, there’s no centralized, standardized way to request, plan, and track work. Even with the benefits of using a DAM, your team is wasting time with disconnected activities and poor visibility into projects and resources.

The problem lies in the chaotic tools and processes that work against the people trying to get work done. Join Russ Biehn for a discussion about making sure your team is able to produce their best work, including tips for:

  • Centralizing projects for greater visibility
  • Consolidating tools to enhance collaboration 
  • Aligning projects to corporate strategies
  • Reports and dashboards for accurate status updates
  • Saving time and preventing burnout by optimizing resources

Russ Biehn, Senior Solutions Engineer, Workfront

1:55 pm

 

TechLab: The Truth About DAM, What Marketers Should Expect

Marketers have always looked for creative edges to lead their competition. As technology has advanced, marketers have seen solutions for mass emailing, social media, lead generation, and then bundled together as marketing automation suites.  Now the next big thing for marketers, especially in the enterprise space, is DAM. There’s a lot of hype and a lot of questions about it.

From marketers, most specifically, what is DAM going to solve for us and how exactly is it a marketing solution? This session will cover how a DAM is used on the practical level and how, while it’s bigger than most marketing software solutions, it is, above all things, a marketing solution.

Amanda Eldridge, Director – Alliances, censhare
Jesse Turner, presales engineer, censhare

2:30 pm

Metadata Matters

Metadata Matters

Metadata is a critical part of any asset – both enabling users to find it and helping them understand how they can use it. 

This session will explore how different industries and organizations manage metadata and design their metadata models to fit their business needs. The panel will discuss lessons learned, top tips, successes and new developments in the field. 

Questions posed to the panel will include:

  • When creating a metadata model and then customizing your metadata in the DAM, should you start big and whittle down or minimalistic and expand as needed?
  • Do we really need metadata governance? 
  • Do you have a recommended number of metadata fields that we can realistically ask people to enter manually?
  • How is AI improving/changing our metadata needs?
  • How can you manage synonyms within a DAM that does not have a thesaurus?
  • What considerations should a company make regarding metadata during migration?

Following the panel discussion, attendees will have the opportunity to continue the discussion in peer to peer groups. 


Moderator:
John Horodyski, Partner, Optimity Advisors
Panelists:
Lauren Belomy, Digital Business, Delivery & Transformation Lead, Mars, Inc.
Jigna Kapadia, Senior Business Analyst, Columbia Sportswear Company
Jason Lambert, Executive Director of Content Licensing & Metadata Services, Sony Pictures Entertainment
John Motz, CTO, GrayMeta

Creative Operations

What's in your Creative Ops Toolbox? An interactive discussion

In today’s creative environment, where the stakes are high and the challenges are real, each of us needs our Creative Ops Toolbox to get the work done. 

Every successful marketing and creative leader has their own key "tools" which help them sort through the complexity that modern day creative execution demands. 

Many think of these as their “Swiss army knife for success”. Automated Workflow, Data Analysis, Agile Methodology, and Business Acumen are a few examples of the "tools" that these leaders depend on to be successful. 

In this interactive panel discussion, we will go behind the curtain and explore which tools these industry professionals have identified as must haves for their Creative Ops Toolbox. 

These tools include:

  • Technology for identifying and overcoming pitfalls in your creative process
  • Creative harmony through a balance of technology, process and business acumen 
  • Meaningful reports and dashboards drawn from a sea of data 
  • A standardized intake process to drive efficiencies in your workflow 
  • Agile project management which keeps your processes nimble 
  • Real-time content production. What you need in order to keep up. 
  • Augmented and Virtual Reality, what's next on the horizon?
  • Change Management: Embrace the change 

What's in your Creative Ops Toolbox? Join the discussion – bring your best questions – prepare for a lively debate.


Moderator:
Kevin Brucato, VP, Creative Operations, Prudential
Panelists:
Clair Carter-Ginn, Partner, Forecast
Carin Forman, Director, Digital Photo Services, Home Box Office, Inc.
Peter Johnston, CEO, Kalo
Steve Kalalian, CEO, globaledit & Industrial Color Brands

Your DAM Journey

8 DAM Trends to Watch in 2018

In our constant quest to evaluate the strengths and weaknesses of DAM technologies, we regularly debrief technology users, IT support teams, implementers, consultants, vendors, and others with hands-on experience working with DAMs.  

In this session, we’ll reveal the top eight trends every DAM worker should be aware of as we head into 2018. Attendees will gain an understanding of the evolving Digital Asset Management Marketplace and get a glimpse into where DAM is headed in the coming years.


Speaker:
Jarrod Gingras, Analyst and Managing Director, Real Story Group

3:10 pm

Benchmarking your DAM Effectiveness

Join us for a fast-paced, hands-on session where you can assess the effectiveness of your existing DAM environment in a series of structured Q&A exercises. 

We'll guide you through a methodology designed to review the current DAM capabilities of your organization, focusing not only on the technology you have in place but also the people and process, as well as broader connections to other marketing technologies.

No matter where you are on your DAM journey, you'll leave with a visual representation of where you stand as a DAM practice and where you need to go in the future.


Speaker :
Jarrod Gingras, Analyst and Managing Director, Real Story Group

3:40 pm

Refreshments & Visit the Exhibition

3:50 pm

TechLab: 7 Ways to Unlock Brand Value Through Your Brand Center

The days of command and control are over. In today’s world of decentralized organizations and endless customer touchpoints, the most successful brand leaders are those that empower every associate to sustain and advance the brand. Through personalized content and self-service functionalities, you can create a brand center that becomes a daily staple in the lives of your associates — and results in gains you can measure on your balance sheet. Learn how in the wake of a rebrand Kelley Grover, Senior Global Brand Manager at Deloitte, made a strong brand positively Herculean by creating a brand center that attracts 100,000-plus unique visitors per month.

Gabriel Cohen, Chief Marketing Officer, Monigle
Kelley Grover
, Senior Global Brand Manager, Deloitte

4:20 pm

DAM Roundtables

Choose your topic:

  • Does a DAM Do Everything?
  • Modular Content Creation for Better Omni Channel
  • Building the Business Case for DAM: How to convince your boss to fund your DAM initiative
  • Digital Curation and Preservation for the Cultural Heritage Sector
  • The 4th Generation of DAM – Where is the industry heading?
  • DAM Implementations: Baby Steps or Boiling the Ocean?
  • AI Kool-Aid – The Sweet Truth of Artificial Intelligence and Machine Learning
  • How Agencies are Going for Gold in DAM Orchestration
  • How to Control the Digital Chaos with Enterprise-Wide DAM
Creative Ops Roundtables

Choose your topic:

  • Data-Driven Creative: What’s new and what’s next?
  • Opportunities to Automate and Scale Your Creative Operations
  • Project Management as a Discipline: Lessons from the real world
  • Kings and Queens of Creative Operations: Share your experiences
  • In-House vs Out
  • Securing Buy-in for Investments in Creative Ops Technology
  • Creative Ops: From the Trenches
DAM Roundtables Continued

Choose your topic:

  • “Is that budgeted?!” Ensuring your DAM software project budget is comprehensive
  • DAM – It's All About the People
  • How Much Metadata Should You Capture in a DAM?
  • A DAM Great Roundtable: Digital Asset Management for content production
  • MYTH #7 – DAM is Sexy! – Reality: DAM exists to support your processes, not steal the show
  • Governance Strategies for Assets and Usage Rights
  • Creative Collaboration and Brand Management
  • Elevating the Role of DAM to Drive Engagement and Value
  • 7 Common Beliefs in DAM That You Need to Reconsider for 2018

5:30 pm

Drinks Reception

Kindly sponsored by:

6:30 pm

Sponsors

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